Recently Sold!
Hip Natural Skincare eCommerce Brand | Price 2.4x SDE | 6k Reviews | 30k Emails | 75% Return Customers | 25% MRR
Asking Price: $300,000
Description
This opportunity is THE online destination dedicated to offering a range of natural skincare products crafted from high-quality animal tallow from grass-fed, pasture raised cows. Their products, which include moisturizers, cleansers, and balms, leverage the rich, restorative properties of these fats, aligning with a holistic approach to skincare.
Sales are generated through their Shopify store, Amazon and via wholesale. They have amassed a very healthy social media following of 19K, all completely organically. Inventory is stored and shipped to customers from a home office. Currently they ship D2C, as well as FBM for Amazon. A new lease was just signed for a new 650 sq ft space which will function as a multi-purpose space, to include manufacturing. The owner is currently working part time overseeing the company, along with one employee working 10-15 hrs per week handling operations and logistics.
Sales are strategically diversified, with 30% coming from Amazon and wholesale channels, while 70% is driven directly through their own website. They boast an exceptionally loyal customer base, with 75% of revenue generated from repeat customers and 25% of revenue driven by recurring subscription purchases. Over the last twelve months ending July 2024, adjusted net income (SDE) has surged by 38% compared to the fiscal year-end 2023, and net profit margins have reached an impressive 32%. This is an opportune moment to acquire this thriving business and capitalize on the lucrative holiday shopping season in November and December.
Key Benefits
- First and foremost, this business is not just another natural skincare brand. They are disrupting the conventional beauty category with their innovative use of animal fats.
- Longevity - 10 Years Online!
- The company has worked hard to build a strong base, with loyal existing customers and great KPI’s
Financial Overview
| Gross Revenue | $403,758 |
|---|---|
| Cash Flow | $127,195 |
| Year Established | 2014 |
| Employees | 1 PT |
| Inventory | Not Included in Asking Price |
Other Information
| Category | Ecommerce |
|---|---|
| Industry | Skin Care |
| Location | USA, California (Glenn) |
| Home Based Business | Yes |
| Seller Finanacing Available | Yes |
| Income Sources | Products/Services |
Growth
Building upon its well established foundation and solid performance, the potential strategies for future business growth and profitability include: sampling, running paid ads, more scents/flavors, launching healing products for specific ailments, and growing the wholesale side of the business.
Competition
Competitive advantages include: better branding, better website, better social media following, a more extensive SKU offering, and a ton more reviews than their competitors.