Women's shoes control nearly half of the entire industry (40%), with women's business shoes increasingly taking over the market as more and more women find power positions in the business world. The stereotype of a woman with a closet full of shoes may be more accurate than you think! In 2016, women’s footwear sales reached roughly $24.6 billion worldwide, representing the largest segment in the shoe industry and is expected to keep growing. Any way you look at it, things are always looking up in the women’s footwear marketplace.
This company is experiencing tremendous growth! With all processes and systems in place, a new owner can easily continue to scale this business. Some strategies for future growth and profitability include: continuing to build the company’s brand by expanding women’s shoe styles and colors offered; expanding the brand further by branching into men’s and children’s footwear; and entering new marketplaces where its brand is not currently represented.
The company’s competitive advantage comes through its own brand which allows it to offer unique styles that can't be found elsewhere at competitive pricing and with lightning-fast shipping. It also has access to products from over 60 vendors carrying many premium name brands many of which are nearly impossible to establish resale accounts with today.