This company is experiencing tremendous growth! With all processes and systems in place, a new owner can easily continue to scale this business. Some strategies for future growth and profitability include: continuing to build the company’s brand by expanding women’s shoe styles and colors offered; expanding the brand further by branching into men’s and children’s footwear; and entering new marketplaces where its brand is not currently represented.
The company’s competitive advantage comes through its own brand which allows it to offer unique styles that can't be found elsewhere at competitive pricing and with lightning-fast shipping. It also has access to products from over 60 vendors carrying many premium name brands many of which are nearly impossible to establish resale accounts with today.