More and more Americans are turning their attention towards their diet as a means to improve health, avoid illness and even as a replacement or augmentation to traditional medicine for the treatment of disease. Accordingly, it is no surprise that the Vitamin and Supplement Manufacturing industry has grown rapidly over the past five years, benefiting from increased demand from both a larger mainstream, health-conscious consumer base (Millennials) and an increasingly aging population (Baby Boomers).
Building upon its well established foundation, there is great potential to continue to expand this internet business. It is well positioned to dominate a key segment of this exploding market! Some additional strategies to continue business growth and profitability include expanding the dropship program, promoting/growing private label supplements, utilizing amazon’s FBA and deploying a subscription reorder system.
The Health & Wellness market segment has its fair share of e-commerce businesses and large retail chains like GNC & Super Supplements. This business differentiates itself on various levels: Quality customer service – a person answers the phone; Exclusive, high quality products - private label supplements and organic super food brands; Efficient order fulfillment – 99% of orders received by 6pm EST are shipped same day and 75% of orders arrive at the customer’s door within 2 business days. Great service, one of a kind high quality products and fast delivery times all equal happy, repeat customers.