This internet business and some of its companion sites are a group of e-commerce websites focused on providing money saving repair kits for the Maytag Neptune Front Loader Washer. Since every Neptune front load washer that was shipped with a timer knob has a faulty wax motor, the current owner saw the opportunity to fill this niche market and launched this ecommerce site in 2006. The repair kits that have been developed offer the customer the ability to repair their own washer without having to replace the washer itself or purchase costly parts in most cases. In addition to these repair kits, the owner has access to and offers all Neptune replacement parts, if requested. After about 3 years online, the company has become established in this industry and its success continues today with sales growing annually. Its customers are people from all walks of life who own Maytag Neptune Front End Loaders and do not want to throw out their washer for a new one due to too costly repairs. Having shipped repair kits to customers in Egypt, Israel & Australia demonstrates that its audience reaches beyond the US into the global market as well. The sites are capturing this market by providing low cost repair kits with lots of "how to" information and excellent customer service. This business can be operated in about 25 hours per week at any location and can be home based. With the SEO work done to date, the website boasts #1 ranking on Google for its top industry keywords.
Building upon its foundation, excellent keyword ranking and growing profits, the sites can be taken into the next level of growth by increased marketing efforts. Some ideas for future growth include: adding new synergistic products to the current mix like laundry detergents & fabric softeners or other appliance parts, offering upsells to encourage multiple purchases and increasing SEO efforts.
While other appliance repair centers are competitors in this industry, this site's low overhead and thus low pricing along with its excellent customer service in terms of fast service & "how to" information give it its competitive edge.