With the average person spending about three hours a day sitting in an office chair (whether surfing the web, doing paperwork or homework) and some people spending more time at their computers then they do sleeping in their own bed, having the proper office furniture is crucial to being productive in today's business world. This website was launched in 2008 offering a variety of products in its niche of the office furniture industry. Its industry specific premium generic domain name alone carries tremendous value. With 100% of products drop shipped, there is no inventory to manage making this an ideal home based business. It is easily relocateable and can be operated from any location. The owner spends less than 1 hour per week answering emails and sending orders. The site ranks on Page 1 for its top industry keywords and generates traffic of nearly 400,000 unique visitors over twelve months! The owner owns a large construction company as his primary business which leaves very little time for operations of this internet business. With the owner having focused on this website as a side business, the surface of its potential has barely been scratched. Its established foundation, ultra premium generic domain name and huge growth potential make this an excellent internet business opportunity!
With the owner focused on his primary business, he has not had the time to expand this online business. There are currently under 100 products offered and no new products have been added in over a year. Just by adding new product lines alone would instantly increase sales. Some other ideas for growth include adding a newsletter to consistently promote merchandise as well as the deal of the day and launching an affiliate program.
Having a premium generic domain name for this industry which places this site on Page 1 of Google for its main keywords with little SEO effort gives this website its huge competitive advantage.