This is truly a niche internet business based in the U.S. selling authentic gourmet coffee, food, wood crafts, gifts and more from a specific Central American country. While vacationing in Central America, Americans in the U.S. taste and experience the different flavors that are famous in the area. Wanting to enjoy these delicious foods at home is what brings many customers to this website. This website was launched at the early onset of the U.S. recession and through very tough economic times has continued to grow. With the economy in recovery, the company is well poised for continued growth and expansion. The business has 2 owners. One oversees operations while the other handles the marketing functions. Combined they spend about 4 hours per week managing this internet business. The company has 1 part time person who handles customer service, ordering products & supplies and packing/shipping for approximately 10-12 hours per week. The business is currently operated in approx. 250 sq. ft. of office space stocking approx $17k of inventory. The sale includes two additional websites, two additional domain names, a blog and rights to its own brand of coffee. It is easily relocateable and could be run from a home office with a one or two car garage for storage space and product deliveries. This is an excellent opportunity for a buyer to acquire an established, high quality, ecommerce niche website with continued substantial growth potential through natural growth trends and new marketing efforts!
(Inventory Estimated Value: $17,000)
A few ideas for expansion and growth include expanding the product line which currently consists of only 200 products, launching an affiliate program, utilizing Ebay and Amazon to create further sales, developing social networking and more SEO work to increase search engine placement.
While there are two other main competitors online, they are located out of the country and therefore charger much higher shipping rates. Its location in the U.S. and subsequent low shipping charges provides this site with a big competitive advantage.