This website is the leading online retailer of exceptional rustic décor, lodge style furnishings, wildlife art and western style home accessories. With access to thousands of products, countless product customizations and well over one hundred top manufacturers to choose from, customers can completely furnish, illuminate, decorate and accessorize a single room to an entire lodge while shopping from the comfort of home. Customers include homeowners, lodges, resorts and hospitality management. Inventory is 50% dropship and 50% in-stock with a current value on hand of approximately $50,000. The business is currently operated from the owner’s property which includes a separate building for inventory storage and shipping/receiving areas. One owner works full time managing and overseeing daily operations, the other handles the marketing aspects of the business on a part time basis. A small staff handles customer service, purchasing, product management and shipping & receiving. Included in this sale is an additional website that was newly launched toward the end of 2010 and focuses on the hunting and fishing segment of this niche. This business has proven sales growth, a fabulous website design, numerous features, an already large product offering with many more items ready to be added, extensive content, sizeable traffic and excellent keyword positioning making this an exceptional opportunity for a buyer to acquire!
Building upon its established foundation, there is great potential to continue to expand this internet business. Some specific ideas to further grow the website include implementation of an Advanced Search feature on the site, expand product lines overall and include more outdoor furnishings in particular, establish an affiliate marketing program and create alliances with shopping portals of high end furniture.
This business has the competitive advantage in this industry by offering the largest selection of products and customization options with greater level of detail in its product descriptions and being able to completely furnish/decorate entire rooms or homes.