This website was conceived and built to be the “Zappos” of the $5 Billion Dollar hearth industry and today is one of the largest retailers of hearth products on the Internet. Its primary products are gas log and fireplace products manufactured by the most respected names in the industry. The site has a best in class e-commerce system, extremely strong SEO & organic traffic and a proven advertising campaign. With 100% of products drop shipped and no inventory to manage, this website business is run from a home based office. The site is easily relocateable and can be operated from any location with internet access. The business can be operated by one owner working on a full time basis. The hearth industry, especially the online sector, has been immune from the lack of new housing starts because most of the products are sold for existing homes with remodels and upgrades having done very well in the past year. Accordingly, the site has been experiencing growth in sales and net profits since it launched in 2009. Operated under its current business model with its strong SEO and repeat customer base, this site can only continue to grow. With a buyer’s new sales efforts and vendor diversification, the potential for future growth is huge! This website has proven sales growth, a clean and up-to-date website design, excellent site functions & features, an already large product offering with the potential for many more items ready to be added, sizeable traffic and top keyword positioning. All of these aspects make this an exceptional opportunity for a buyer to acquire!
The site’s established foundation and financial success to date, make it perfectly positioned for a new owner to step in and take it to the next level of growth. Some ideas for future growth include utilizing additional vendors to improve margins & expand the product lines which would allow for offering a greater variety of items and to focus on a more sales oriented approach to capturing phone sales.
The site’s strong SEO give it the competitive edge in the industry for capturing online sales. With online prices set by the manufacturer and a “minimum advertised price”, there is no race to the bottom price as with many other online industries thereby preventing margin erosion among competitors.