Hunting has been an integral part of the American experience since its beginning. To the millions of people who still practice the rich tradition, it provides a powerful connection to the outdoors, as well as to family and friends who share a passion for the sport. Current license data suggest about 16 million Americans went hunting in 2015. Outdoor recreation is a huge contributor to our Nation’s economy, as $6.87 billion was spent on hunting and firearms equipment to support hunting activities in 2015 alone.
Opening in 1998, this business sold one line of hunting products mainly at Trade Shows. As business developed and the internet matured as a commerce platform, the company soon moved online and continued to expand the lines they carried offering dozens of premium products. Today, the website offers one of the largest selection of high quality hunting optics and accessories online. With longevity in the industry, this business has amassed a large customer base of over 40k many of which are loyal return customers with about 35% of sales generated from repeat customer buyers.
Product is about 65% drop-shipped and 35% fulfilled from stocked inventory with current inventory value on hand estimated at $200k. In addition to an owner operator, the business can be run by 1FT and 2PT employees utilizing about 2,000 sq. ft. of space.
This business has proven sales and profitability, high quality, top notch product lines, and longevity in the industry with a long track record and solid credibility making it an outstanding business opportunity for any buyer looking to acquire a successful, established ecommerce business!
Having built a well-established foundation in the industry, some options for continued expansion and increasing profitability include: focusing on a robust SEO strategy, keeping strategic product/best sellers on hand as well as extending the product set to other hunting/outdoor related items.
This business is one of the leading websites in the Industry specializing in hunting optics and accessories. It has gained the competitive advantage through the owner’s background & expert knowledge, its loyal customer base developed over many years online and great customer financing options.