First introduced to help smokers quit regular cigarettes, today many believe e-cigarettes are an environmentally friendly option as well as a safer alternative for one’s health and for the health of those around us versus conventional smoking. Accordingly, global use of e-cigarettes has risen exponentially and according to Global Newswire, is poised to grow at a compound annual growth rate of 21.9% over the next decade to reach approx. $53.8 billion by 2025!
Building upon its solid performance and strong brand recognition, there is great potential to expand this internet business. Some strategies for future business growth and profitability include: adding new products that would be synergistic to the current product line, adding shopping mall affiliations such as Amazon, and additional SEO on key search terms.
This site has the edge in this space with its simple, easy to use, proprietary products as well as its low prices and strong social media base. It has created a strong and unique brand awareness by building trust with its loyal customer base which also continues to attract new customers.