For Sale:

Children’s Footwear Website and Amazon Store

Asking Price: $30,000
Description

KEY BENEFITS: This internet business has strong fundamentals including its trademarked brand, domain name, longevity in its marketplace, key relationships, large customer list and high reputation having become itself a trusted brand with customers.  

The global footwear industry has been growing rapidly, primarily due to the demand for new and innovative footwear worldwide. Consequently, the global footwear market is expected to reach $371.8 billion by 2020, according to Global Industry Analysts, Inc.  For children’s footwear in particular, kids continually outgrow their shoes needing new pairs as often as every few months.  Children's growth spurts make this segment prime for repeat buying.  
 
This business is a retailer offering world class brand shoes for children from newborn through elementary school ages.  Its boutique quality footwear is designed for healthy foot development, durability and flexibility with their apparel and accessories matching the quality and design style of their footwear.  With 10 years’ experience, its longevity in the online kids shoe market allows it to occupy organic top keyword placements for many of the popular brands it carries.  Its strong vendor relationships and history has allowed the company to not only gain special discounts, but also special permission to sell product on 3rd party sites like Amazon.com which some vendors limit or exclude.  All orders are currently fulfilled by Amazon FBA.  Current inventory vale is approx. $87k.
 
A renewed focus on marketing strategies and new promotional efforts provides an opportunity for a new owner to springboard off of its well-established foundation to grow the business into the future.  The company’s strong fundamentals include: 
 
Trademarked Brand
A Clever and Ideal Industry Relatable Domain Name 
Seasoned through Longevity Online – 10 Years 
Large Customer Base of over 70,000 Customers
High % Repeat Customers
Email List of 11,000+
Trusted Vendor Relationships with Special Discounts and Dating Terms
Amazon Seller History with Special Permission from Some Brands
Excellent Keyword Positioning
 
For a company with the infrastructure already in place to absorb expenses, this is a strategic acquisition to expand within this vertical.  With its established foundation and lots of future potential for growth in a huge market, this listing makes a great acquisition target.
 

Financial Overview
Archive Date 09-09-2017
Status Archived
Year Established 2007
Employees 1 FT, 3 PT
Inventory 3
Other Information
Category Ecommerce
Industry Consumer Goods
Location USA, Washington (Thurston)
Home Based Business No
Seller Finanacing Available Yes
Income Sources Products/Services
Growth

For a company with the infrastructure already in place to absorb expenses, this is a strategic acquisition to expand within this vertical.  With a renewed focus on the company and marketing efforts, a new owner can build upon its established foundation to grow and expand the business.  Some strategies include developing an affiliate program to attract high profile bloggers in the parenting community, adding new product brands, utilizing the rewards program already built in to the backend and providing more consistent newsletter distribution with specials or promotions. 

Competition

This business has built a strong reputation in its industry with a customer base that trusts its product selection and advice.  In addition, by tending to offer different styles, colors and depth of selection of a brand, this business has captured Amazon sales without Amazon Prime benefits over competitors.  

Interested? Let's get in touch!