KEY BENEFITS: This internet business has strong fundamentals including its trademarked brand, domain name, longevity in its marketplace, key relationships, large customer list and high reputation having become itself a trusted brand with customers.
For a company with the infrastructure already in place to absorb expenses, this is a strategic acquisition to expand within this vertical. With a renewed focus on the company and marketing efforts, a new owner can build upon its established foundation to grow and expand the business. Some strategies include developing an affiliate program to attract high profile bloggers in the parenting community, adding new product brands, utilizing the rewards program already built in to the backend and providing more consistent newsletter distribution with specials or promotions.
This business has built a strong reputation in its industry with a customer base that trusts its product selection and advice. In addition, by tending to offer different styles, colors and depth of selection of a brand, this business has captured Amazon sales without Amazon Prime benefits over competitors.