Today’s consumers are opting for cleaner diets by purchasing healthier and higher-quality items in each major food category while consciously avoiding junkier offerings. According to the 2016 NEXT Forecast, US consumer sales of natural, organic and healthy products are forecasted to expand 64% from $153 billion in 2013 to $252 billion by 2019. The inclination toward cleaner eating extends to sweets as well with a demand for healthier treats trending in the marketplace.
This ecommerce business offers a wide assortment of confections and sweet treats carefully selected for clean ingredients with the utmost attention on quality and delicious flavor. Since most commercial confections contain artificial colors and flavors, parents are searching for alternatives. Enjoying a piece of candy is such a basic childhood pleasure and the last thing parents want is to deprive their kids, especially during the holidays and other celebrations. While many of its customers are parents or grandparents buying for kids for special occasions, others buy for themselves or for gifts. This online store offers the solution for any shopper seeking sweets when ingredients matter—whether by choice or necessity due to allergies, gluten-free or other dietary restrictions.
This is a family owned business with day-to-day operations handled by one owner. There is one full-time employee who assists with customer service, website, database, graphics and order fulfillment. As well, the company hires on average three full-time seasonal employees who handle various warehouse duties. 100% of inventory is stocked and fulfilled from its office/warehouse space. Operations and fulfillment could readily be moved to another location. The inventory value for the items on hand is expected to be around $60k after the Easter holiday sales and would remain around that amount through the slower summer season.
The company has experienced steady growth even through one of the worst economic times ever. With promising industry trends and its own history, the business is expected to continue to grow. Currently in the midst of its busy season facilitating Easter holiday orders, sales are booming!
This internet business has proven sales & profitability with steady continued growth, longevity with about a decade of experience online, high-quality product lines, a great industry-related domain name, large customer list and credibility with a stellar reputation. It is an outstanding business opportunity for any buyer looking to acquire a successful, established ecommerce business that has proven itself in a growing niche market within a huge industry!
Building upon its well-established foundation, this online store is perfectly positioned for a new owner to take the site to the next level of growth. Some opportunities for continued business growth and profitability include marketing and advertising for new customer acquisition, gift product development, and bulk and food service products.
This business has the widest product assortment in its category bar none as well as the freshest due to buying direct from the manufacturers and volume sold. This along with its website’s customized product-filtering search feature gives it its competitive advantage in the marketplace.