This business is a trademarked brand line of FDA approved personal health care products. The product line began with thermometers and has expanded in the first couple of years of operation into 6 additional products ranging from other thermometer styles to blood pressure monitoring devices. The company has nurtured key vendor relationships that allow them to produce high quality products, with favorable purchasing terms and fast shipment to the US. Product quality is also monitored by a third party near the manufacturer’s location to act as a second check point to ensure only high quality, defect free products reach their consumer base.
With such success in a unique niche market, there is great potential to continue to grow and expand this internet business. A few strategies for future growth include: extending and growing existing product line on the Amazon UK store, add new products to the current mix, contact & target clinics and schools directly in the US as a sales outreach and further develop & promote its new Shopify website.
Product quality, which was the same driving force that led the founder to create the company, is the main distinguishing factor and competitive advantage this business has over others in its marketplace. In the end, the final measure of product quality is the customer and with a feedback rating of 5 Stars in the last 12 months and a lifetime rating of 97% Positive Feedback, the quality is apparent to Amazon customers.