Digital Home Fitness Products Ecommerce Business

Valuation

This business is priced based on its historical financials and its assets which include huge social media following and large email list as well as the potential of this booming home fitness industry.

Business Overview

The pandemic lockdown and other restrictions during the past many months and counting have altered almost every aspect of our lives, affecting our work, family, education, moods, expectations, social interactions, and health. Not surprisingly, at home workouts have exploded. "Mindbody research data showed a huge jump in consumers accessing virtual content since March 2020. 85% are using livestream classes weekly versus 7% in 2019."

This business is a well-established internet-based company committed to providing the best quality home-based weight loss products. The site is nearly passive mainly due to the organic traffic from YouTube and other social media platforms. While the owner is located in the South Africa, the company is registered in the U.S. and the site is hosted in the U.S. Most of its customers are based in the U.S. and internationally. As a digital products business, it can be operated from anywhere in the world with internet access.

Key Benefits Include:

Building on its established foundation, this business can be scaled with strategies including optimizing and systemizing content creation, optimizing sales funnels, optimizing and adding PPC marketing and focusing on one product and funnel.