Recently Sold!

Leading Ecofriendly Toy Subscription Box Service

Asking Price: $95,000

The subscription box has gained immense popularity due to its unique features like product curation by customers, surprise or mystery items inside the box, and aesthetic design. As a result, subscription boxes are widely used across various sectors, such as food and beverages, pet care, books, health and fitness, personal care and apparel.

According to a report by IMARC Group, the global subscription box market reached a value of $18.8 billion US dollars in 2020. Looking forward, IMARC Group expects the global subscription box market to grow at a CAGR of 20.1% during 2021-2026.

Launched in 2015, this business is a revolutionary subscription based model in the children’s toy rental space delivering the best quality in educational, eco-friendly toys right to the customers’ door. Among its many features, the business has proprietary technology that recommends individually tailored toys to customers every month for their box. The company also has over 87% retention month-over-month. This is one of the highest in the subscription industry and offers proof of its customer loyalty. The business attracts mainly organic traffic with 70% of visitors from organic search and customer referrals. It has achieved superior brand awareness and credibility with a stellar reputation.

With such a small amount of physical inventory, this business can be operated from a home-based office or garage. Current inventory value for the items on hand is approx. $18,000, of which 85%+ are rented out and in rotation. The business is easily relocatable and can be operated from any location with internet access.

While the owner has not had the time to dedicate to growing the business as she had thought when she acquired it in mid-2019, this is a solid business with a steady performance. It has grown generating steady profits of about $2.3k per month with no advertising. With current profit margin of ~42%, this is a high margin business and is ready to scale with attention and new marketing efforts.

With its great profit margins, high quality eco-friendly toys, proprietary online tool and 87% retention rate, this is an outstanding business opportunity for any buyer looking to acquire a successful, established, green, subscription model business that has proven itself in the huge toy market!

Financial Overview
Gross Revenue $67,898
Cash Flow $28,483
Year Established 2015
Employees 0
Inventory N/A
Other Information
Category Ecommerce
Industry Toys and Hobbies
Location USA, Maine (Select County)
Home Based Business Yes
Seller Finanacing Available No
Income Sources Access to Site/Memberships
Building upon its solid performance and established foundation, this business is perfectly positioned for a new owner to take to the next level of growth. Strategies to continue business growth and profitability include expanding into the next age group of 5+, regional advertising to nearby metro areas, opening a second distribution center, and automate some of the manual tasks.
The company’s personalization, tailored toys to encourage early developmental skills, brand equity already built on Instagram and Facebook as well as its excellent customer service make this business unique and sets it apart from the competition.
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Website For Sale Inquiry