Trademarked Women’s Hair Accessories Ecommerce Business

Frustrated with the lack of quality hair accessories that don't give headaches or slide off, the founder began making her own in 2016. It wasn't long before friends and family started requesting custom-made products and she accidentally stumbled into her first business.

This opportunity is a trademarked women's hair accessories brand that predominantly sells through a Shopify store, with a small amount through Wholesale. The business is operated by one owner working about 25-30 hrs/wk, with three full time and two part-time employees handling all aspects of the business. Inventory is stocked at a leased warehouse space to fulfill orders direct to customers. The approx. inventory value is around $250,000.

This company has innovative product lines, tremendous product branding and an excellent foundation. Since its creation, the company has accumulated 173k+ customers, and 86k+ engaged followers on Facebook, Instagram and Pinterest. With its recent launch on Amazon and marketing efforts through new ad agency, sales are expected to grow significantly this year with the company forecasting profits to reach nearly $2.3M for 2022.

Key Benefits

• Low product costs
• 99% DTC via Shopify, 1% wholesale sales including big box brands
• Massive growth opportunity to expand on other channels
• Large scaling opportunity to expand worldwide
• Large inventory in stock now - lightweight products
• Broad Target Audience - large e-mail and SMS list
• Impressive Traffic - 1.7M+ Users and 4.9M+ Pageviews
• Since recently launching on Amazon, the brand has become the #1 New Release in its category - this is a massive opportunity!

Building on its well-established foundation and success, some strategies for future growth include:

• Advanced Marketing to increase ROAS
• Increase AOV by making bundles/upsells clearer
• Increase customer purchase rate through strategic email and retargeting campaigns
• Decrease product/import costs through use of sea freight and bulk order discounts
• Having only recently launched on Amazon and already the #1 New Release in its category, the Amazon channel offers massive opportunity!

This business’s competitors are focused on B2B, low quality/high inventory/mass scale production with cheaper products. Whereas, this company focuses on B2C with higher quality products, giving them the competitive advantage in this Industry.