For Sale:

Trademarked Smart Home Security Products Multi-Channel Business

Asking Price: $150,000

With the smart home and smart home security industry continually moving forward with technology and the trend moving toward remote monitoring and control via mobile applications, this company has a solid and established foundation in this niche. The site offers a range of trademarked smart home and smart home security products in the UK such as security cameras, video doorbells, alarm systems camera monitors, accessories and cloud storage. With its focus on security in particular, this company has supplied 150,000+ smart security cameras through multiple online channels!

This company‘s branded devices are all compatible with its trademark branded App allowing customers to monitor and manage all of the family of devices in one place. For a subscription fee, the company also offers a cloud service that stores its customers’ camera video footage securely in the cloud, which they can access anytime from anywhere. This service provides the company with recurring revenues.

Sales are in the UK only generated predominantly through Amazon UK and their website, with products shipped directly from suppliers to the company’s leased warehouse to fulfill orders, FBM and then shipped to Amazon for FBA as required.

With its established foundation, this business can be easily scaled by a new owner with a US presence, given the size of the US market and its relative strength vs current economic conditions in the UK and Europe. With its Brand strength and product expansion capabilities, it is poised for a new owner with the experience, skills, resources and capital to turn it into a successful global consumer brand!

Key Features

  • Well Established – 10 years ago
  • Over £5,500,000 in revenues generated in the last 10 years
  • 30,000+ Reviews…97% positive rating
  • Large Clean Opted-In Email List
  • White Label App – 39,000+ registered users
  • Integrated with Alexa and Google Home
Key Benefits
  • Profit Margins – Much healthier than the average in the consumer electronics space primarily due to the quality, reliability and the service!
  • Rich Customer Database
  • Opportunity to Increase App Users
  • USP/Brand Differentiator – Can uniquely introduce a wide range of smart home products compatible with the company App at a much faster rate than their competitors
Financial Summary
TTM Gross Revenue $590,783 USD
TTM Cash Flow $69,330 USD

TTM Gross Revenue £479,442 GBP
TTM Cash Flow £56,264 GBP

*Converted from GBP to USD at the exchange rate of 1.2322 on 1/31/23.  USD equivalent at time of sale will vary based on exchange rates.

Financial Overview
Gross Revenue $590,783
Cash Flow $69,330
Year Established 2012
Employees 4 PT
Inventory Not Included in Asking Price
Other Information
Category Ecommerce
Industry Smart Home Security
Location United Kingdom
Home Based Business No
Seller Finanacing Available No
Income Sources Products/Services
Building on its well-established foundation and solid performance, this company is perfectly positioned for a new owner to take this business to its next level of growth. A few ideas for Future Growth Include:
  • Launch the existing product range into the much larger North American market through Amazon, website and other marketplaces.
  • Grow both the UK and N. America markets by capitalizing on the market opportunity for each product.
  • Expand the smart home product range.
  • Expand into other smart product categories compatible with the company App.
This company has many competitive advantages in the industry.  A few of these include:
  • They provide a broader range of Smart Home products that all work on a single app vs. most of their competitors who focus on just a single product line such as security cameras.
  • Better Quality and Reliable Products.
  • The company prides themselves on better after sales care through email, live chat, telephone and a comprehensive support section on the website.
Interested? Let's get in touch!
Website For Sale Inquiry