Recently Sold!

Asking Price: $90,000

Description

Motivated Seller

With a highly motivated Seller, this listing is priced aggressively to Sell! The seller is seeking a quick close and is accepting offers until April 28th, 2023. Best offer may be accepted prior to this date.

There is huge potential for growth with expansion into the North American market. This business can be easily scaled by a new owner with a US presence, given the size of the US market and its relative strength vs current economic conditions in the UK and Europe. With its Brand strength and product expansion capabilities, it is poised for a new owner with the experience, skills, resources and capital to turn it into a successful global consumer brand!

Business Overview

With the smart home and smart home security industry continually moving forward with technology and the trend moving toward remote monitoring and control via mobile applications, this company has a solid and established foundation in this niche. It offers a range of trademarked smart home and smart home security products in the UK, predominantly via Amazon UK and its website, such as security cameras, video doorbells, alarm systems camera monitors, accessories and cloud storage. With its focus on security in particular, this company has supplied 150,000+ smart security cameras through multiple online channels!

This company‘s branded devices are all compatible with its trademark branded App allowing customers to monitor and manage all of the family of devices in one place. For a subscription fee, the company also offers a cloud service that stores its customers’ camera video footage securely in the cloud, which they can access anytime from anywhere. This service provides the company with recurring revenues.

Key Features

• Well Established – 10 years ago


• Over £5,500,000 in revenues generated in the last 10 years


• 30,000+ Reviews…97% positive rating


• Large Clean Opted-In Email List


• White Label App – 39,000+ registered users


• Integrated with Alexa and Google Home

Key Benefits

• Profit Margins – Much healthier than the average in the consumer electronics space primarily due to the quality, reliability and the service!


• Rich Customer Database


• Opportunity to Increase App Users


• USP/Brand Differentiator – Can uniquely introduce a wide range of smart home products compatible with the company App at a much faster rate than their competitors

Financial Summary

TTM Gross Revenue $565,525 USD

TTM Cash Flow $62,370 USD

TTM Gross Revenue £457,241 GBP

TTM Cash Flow £50,428 GBP

*Converted from GBP to USD at the exchange rate of 1.2368 on 03/31/23.  USD equivalent at time of sale will vary based on exchange rates.

Financial Overview

Other Information

Growth

Building on its well-established foundation and solid performance, this company is perfectly positioned for a new owner to take this business to its next level of growth.

A few ideas for Future Growth Include:

• Launch the existing product range into the much larger North American market through Amazon, website and other marketplaces.
• Grow both the UK and N. America markets by capitalizing on the market opportunity for each product.
• Expand the smart home product range.
• Expand into other smart product categories compatible with the company App.

Competition

This company has many competitive advantages in the industry.  A few of these include:

• They provide a broader range of Smart Home products that all work on a single app vs. most of their competitors who focus on just a single product line such as security cameras.
• Better Quality and Reliable Products.
• The company prides themselves on better after sales care through email, live chat, telephone and a comprehensive support section on the website.

Interested? Let's get in touch!