For Sale:
Amazon FBA Blue Light Glasses – Top 50 Seller w/ 127% Profit Growth – $466k in 2024 SDE
Asking Price: $1,100,000
Description
Valuation
With 4.9 star ratings, thousands of reviews and effective marketing tactics, the company has experienced a 33% increase in annual sales over the last 12 months compared to 2022. Profits have surged as well, with Net Income soaring by 127% in Q1 2024 compared to Q1 2023. Consequently, the company forecasts sales of $1.5M and SDE of $466,000 for FYE December 2024, translating to a valuation of just 2.36x on forward earnings.
Business Overview
Presenting an enticing growth opportunity for a new owner/operator or as a valuable portfolio addition in the Amazon FBA marketplace. Established five years ago, this company strategically entered the thriving blue light glasses category, positioning itself as a mid-priced premium brand. Currently, the business holds a dominant position on Amazon, boasting one of the top 50 selling computer blue light glasses ASINs. Notably, it stands out as one of the select non-factory sellers in its category. With 4.9 star ratings, thousands of reviews and effective marketing tactics, the company has experienced a 33% increase in annual sales over the last 12 months compared to 2022. Profits have surged as well, with Net Income soaring by 127% in Q1 2024 compared to Q1 2023. Consequently, the company forecasts sales of $1.5M and SDE of $466,000 for FYE December 2024, translating to a valuation of just 2.36x on forward earnings.
The company's portfolio consists of 23 private label blue light glasses, meticulously designed to cater to diverse preferences and needs. These glasses, crafted to combat the adverse effects of harmful blue light, have earned praise for their efficacy in alleviating eye strain, headaches, and migraines. Notably, their ASINs feature distinctive orange lenses and premium pricing, reinforcing the brand's position as a leader in the mid-priced segment.
Beyond Amazon, the company has strategically expanded its reach across multiple channels, including a Shopify website, eBay, Walmart, and Etsy. This multi-channel approach not only diversifies revenue streams but also amplifies the brand's visibility in the fiercely competitive e-commerce landscape.
The product's inherent characteristics, including high margins, compact size for efficient storage and shipping, and limitless potential for expansion into eyeglass and other sleep-oriented categories, underscore the scalability of the brand. With a solid foundation and strategic positioning, this company presents an ideal opportunity for a new owner to capitalize on the burgeoning market demand for sleep-focused products.
Moreover, the brand's strategic positioning opens doors for further expansion on global Amazon and other marketplaces, including retail. The extensive product range aligning with this brand allows for seamless integration and expansion, providing the prospective buyer with the chance to tap into unexplored markets and extend the brand's global footprint.
This is your chance to acquire a well-established brand with a proven track record and exciting revenue growth in the thriving blue light glasses and sleep-oriented product market.
Key Benefits
- Fast growing Sales – 33% YoY increase (TTM over 2022)
- Massive Sustained Profit Growth – 127% increase from Q1 2024 vs Q1 2023
- Projecting $1.5M in Sales and $466,000 in SDE for FYE December 2024
- Top 8 Sellers on Amazon for computer blue light glasses
- 13th highest monthly revenue of top 100 ASIN in category
- Trademarked Brand in USA
- Brand Registered on Amazon
- 5 Year Sales History (Jan 2019 – Jan 2024)
- Sourcing agent in China handles all factory orders, product development and logistics
- Strong vendor relationships with 5+ years (production began 2018)
- Over 6,770 Reviews on Amazon
- 4.9 Star Seller Rating (805 ratings)
- 4.3 Star Rating on Top Selling Product
Financial Summary
TTM Gross Sales – $1,190,559
TTM Cash Flow – $257,969
Projected FYE Dec 2024
Gross Income – $1,500,000
Cash Flow – $466,000
Financial Overview
| Gross Revenue | $1,190,559 |
|---|---|
| Cash Flow | $257,969 |
| Year Established | 2019 |
| Employees | 0 |
| Inventory | Not Included in Asking Price |
Other Information
| Category | Ecommerce |
|---|---|
| Industry | Specialty Merchandise |
| Location | USA, Georgia (Select County) |
| Home Based Business | Yes |
| Seller Finanacing Available | No |
| Income Sources | Products/Services |
Growth
Strategies to increase revenues and profitability include:
- Test price increases for top selling ASINs
- Launch sale of folding cases as a standalone ASIN
- Launch sale of other eyeglass accessories (cleaning kits)
- Launch orange, yellow and clear lens blue light blocking reading glasses
- Launch new colors of top selling Wayfarer frame with 3-4 lens types
- Marketplace expansion to EU/UK, Canada, Japan, UAE, Australia, etc.
- Virtually unlimited ASIN expansion opportunities for different glass frame styles
- Launch on TikTok, Facebook, Instagram marketplaces
- Retail market wholesale expansion opportunities
- Ramp up SEO/PPC for Shopify site
- Concentrate on growing sales on eBay, Etsy, Walmart, etc.
Competition
This company’s competitive edge over the competition lies in its well positioned brand, product breadth, and its pricing power.