For Sale:
Well Established Women’s Handbag Brand Ecommerce Business
Asking Price: 1,500,000
Description
Priced to Sell
The seller is motivated and has reduced the listing price.
Business Overview
This fully automated and highly scalable eCommerce brand is on the market, offering investors a chance to own an evergreen product that's not limited to travel or festivals. This versatile product serves the day-to-day needs of on-the-go individuals, effectively replacing their handbags and keeping essentials in one convenient place. The target demographic is 18-50+ women, a group that has shown a strong inclination to shop online, especially after the COVID-19 pandemic.
Featured Product: This business is a one-product store with immense potential for expansion. The compact design of the product simplifies life for customers, and there's an opportunity to introduce 4-5 new products using email marketing.
Highlights & Key Assets: Well-automated operations Optimized and automated ads Ready to expand into other sales platforms like Amazon. Consistent net profit margins with room for creative improvements. Focused on the U.S. and Australian markets with no sales tax liabilities. Strong social media presence with over 848k monthly views Established the brand as the go-to for this product.
Financial Overview: TTM Net Profit - 13% TTM Revenue - $4,370,445 USD Recent weeks of Net profit have stabilized around 18-22% Avg Order Value - $45.00 USD Return Customer Rate - 20%
Listing Price: $1,500,000 includes inventory currently valued at about $50k (USD). Inventory value included at close may vary depending on closing stock at that time.
Operations: The owner spends less than 4 hours a week managing the outsourced team. Key team members play essential roles in running the business efficiently.
They include a customer service freelancer, a marketing agency for FB & Google Ads, a solo ads manager for Pinterest, video editor and two social media presence freelancers.
Platform Analysis: The business primarily sells through its Shopify store, but there's untapped potential on platforms like Amazon, Joss & Main, Birch Lane, and others. The business has the capacity to expand advertising efforts.
Why Are You Selling: The owner's decision to sell is driven by a desire for more family time and a focus on other business ventures - he is currently scaling three other highly successful digital brands.
Don't miss this opportunity to own a thriving eCommerce brand with vast growth potential.
Whether you're looking to scale, expand the product range, or explore new sales channels, this business offers a great foundation to achieve even greater success and has the potential to easily be turned into a 9 figure brand.
Financial Overview
| Gross Revenue | 4,370,445 |
|---|---|
| Cash Flow | 580,191 |
| Archive Date | 07-24-2024 |
| Status | Archived |
| Year Established | 2021 |
| Employees | 6 |
| Inventory | Included in Asking Price |
Other Information
| Category | Ecommerce |
|---|---|
| Industry | Select Industry |
| Location | Australia, Select State (Select County) |
| Home Based Business | Yes |
| Seller Finanacing Available | No |
| Income Sources | Products/Services |
Growth
Discover avenues for growth in traffic, product line expansion, and expansion to new platforms.
The business has immense potential for SEO, keyword research, and expanding onto platforms like Google Shopping, Twitter Ads, and YouTube Ads.
The owner is willing to consult on these new growth strategies Demographics: The target audience is primarily located in the United States and Australia, with a focus on older women aged 45-50+.
The new agency has found some success in testing with younger audiences in the States but did not fully test the campaign with proper budgets.
Competition
This industry boasts low competition and high potential barriers to entry.
The business offers a competitive advantage by providing high-quality products at an attractive price point.