For Sale:
Established Content Brand in the Health & Wellness Niche
Asking Price: $130,000
Description
This business is a comprehensive online platform dedicated to promoting holistic well-being and healthy living. With a focus on physical, mental, and emotional wellness, the website offers a wealth of resources, including articles, guides, tips, and personalized advice from experts in various fields such as nutrition, fitness, mindfulness, travel and self-care.
Approximately 90% of income is generated through affiliate programs with the rest generated from blog and social media sponsorships. The business is run by one owner overseeing operations and 5 contractors who contribute to running the business, making this an efficiently run opportunity.
The Health & Wellness market has witnessed a remarkable surge soaring to about $3.67 trillion in 2023, according to IMARC. With its user-friendly interface and engaging content, substantial email list, robust social media presence, and powerful brand identity, this business is strategically positioned in a market projected to explode at a CAGR of ~3.69% over the coming years!
Key Benefits
- Established Brand Identity
- Quality Content
- SEO Optimization
- Revenue Streams
- Email Subscriber List – 7k + Subscribers
- Partnerships and Network
- Potential for Growth
- Professional Design and User Experience
- Data and Analytics
Financial Overview
| Gross Revenue | $54,107 |
|---|---|
| Cash Flow | $49,131 |
| Year Established | 2014 |
| Employees | 0 |
| Inventory | N/A |
Other Information
| Category | Content Site |
|---|---|
| Industry | Health, Wellness and Fitness |
| Location | USA, California (San Mateo) |
| Home Based Business | No |
| Seller Finanacing Available | No |
| Income Sources | Affiliate Sales |
Growth
For a new owner, there are several strategies that can be implemented to increase revenues and profitability. Key strategies include:
- Expand Product Offerings
- Developing and Selling Digital Products
- Utilizing Instagram Channels and WhatsApp Communities
- Enhance/Increase Affiliate Marketing Programs
- Develop a Membership / Subscription Model
- Host Online Workshops and Events
- Utilize Advanced Data Analytics for Targeted Marketing
Competition
This business has numerous competitive advantages that new owners could take advantage of. Unlike larger, more corporatized sites, it has a strong sense of community and trust, focused and niche content, strong social media integration, and user-friendly design and accessibility.