For Sale:

Asking Price: $3,500,000

Description

Buyer Information
Due to the size and caliber of the company and upon request by the Seller in order to maintain a higher level of confidentiality, we can only disclose the business information upon receipt of our Buyer Information Form. Upon inquiry, you will be sent our Buyer Information Form in lieu of the prospectus. Upon receipt, we can then forward the prospectus thereafter for review. Please inquire if you are a buyer with a serious interest in this listing and can execute a multi-million dollar acquisition.

Terms
This offering is ideal for a strategic buyer in the financial lead gen space. Seller is flexible and will offer financing.

Valuation
This business is valued and appraised on the market value of the leads being generated. Selling the existing monthly leads that come in at $100-$150 per lead would generate $250,000+ per month. The current financials reflect the agency generating recurring income for the management and leasing of the sites to an individual bank at heavily discounted rates due to the long-standing relationship with the owner of the bank. A new owner will not have this recurring revenue. This is a lead generation lead sales model which can realize income at minimum 5x what the current P&L’s show.

In addition, expenses are incredibly low and most of the costs for employees will not transfer over to a new owner. They will realize instant cost savings. A new lead gen company will plug and play and distribute immediately.

Business Overview
This business serves a 50 State US market base, marketing a full suite of mortgage loan products to perspective clients. Covering all 50 states allows an interested lead generation company to quickly start distributing leads to lead buyers, banks, loan officers, or parties interested in any market with any licensing.

The portfolio of sites generates over 90% organic lead traffic based on referral sources, current rankings, and 10% from ad spend with Google.

While the company has experienced YoY growth under is current model with recurring revenues for managing and leasing the sites to a bank, it offers a huge opportunity as a lead generation lead sales model. Selling existing leads would generate over $3M per year. For a large bank that could manage the volume of leads to close hundreds of loans per month, it would generate tens of millions per year. This is a remarkable opportunity to capitalize on the well-established foundation and huge success to-date to expand this business to its full potential!

Key Benefits

• Top Rated #1 in country across multiple programs
• 90,000+ leads, a cost of $9 million if factoring $100 per lead average conversion
• 7+ years of branding
• Agency making approximately $480K/yr at a massive discount due to a 23-year relationship with the agency and owner
• $4.8M a year generated currently and steadily by bank from these leads
• $40-45 Billion in loan requests
• Massive potential upside to a bank or broker who could better serve the volume of leads, or a lead provider agency or digital marketing agency prepared to increase their volume of leads with a well-established brand site.

Financial Summary
2022 Forecast
Gross Revenue $489,303 USD
Cash Flow $455,928 USD

Actual
TTM Gross Revenue $438,753 USD
TTM Cash Flow $338,054 USD

New Lead Volume – Aug 2022
2,607 (107 over the avg. projection)

Financial Overview

Other Information

Growth

Building on its well-established foundation, there is massive growth potential for this portfolio of sites. Some strategies for future growth include:

• Sell existing leads to generate $250k/mo.
• Contact the existing database (90k+) and reactivate interest and increase sales
• Turned into a massive content and blog content provider adding Google AdSense, as well as other revenue generating affiliate link revenue

Competition

Interested? Let's get in touch!