We help owners sell online stores — Shopify shops, multi-channel brands, subscription products. A senior advisor runs your sale from the first private talk to the final handover. No junior staff. No pressure. No guessing.
A store that sells through its own site, plus marketplaces, plus wholesale reads safer than a store that leans on one channel. Traffic counts too. Search visits, email clicks, and people who type your brand name are worth more to a buyer than rented ad clicks.
A store where people reorder is a brand. A store where every sale needs a fresh ad is a treadmill. Buyers also check the other side of this coin: if a handful of wholesale accounts drive most of your revenue, that's risk they will price in.
Top-line revenue impresses no one who buys stores for a living. They look at what remains after product cost, freight, storage, returns, and ad spend. Clean books that show this clearly are one of the strongest trust signals a seller can offer.
The quiet question behind every offer: does this store work without you? Buyers want suppliers who will honor terms with a new owner, a shipping routine that carries over, and day-to-day steps written down somewhere other than your head.
On Purpose
Rule-of-thumb math gets stores mispriced in both directions. Your store's value rides on its margins, its repeat buyers, and how cleanly it transfers — things a chart can't see. So we look at your real numbers and give you a real answer instead.
The Handover, Up Front
An online store is more than a website. Here's what typically goes to the buyer at closing, and what's worth tidying before your store ever goes to market.
Assets buyers expect to receive at closing.
Loose ends that slow deals down or shrink offers.
Not sure where your store stands? We help owners work through this list well before listing day. See how we help owners prepare →
The Other Side of the Table
The big roll-up buyers of a few years ago have mostly gone quiet. Today's buyers move slower and check more — which rewards sellers who come prepared. Four kinds of buyers show up for e-commerce brands today.
Careful, often bank-financed buyers leaving a career to run something of their own. They favor steady stores with clean books and a clear weekly routine they can step into.
What wins them over: simple operations, honest numbers, and a seller willing to teach.
They already run one or more stores and buy brands that fit their warehouse, team, or audience. They move fast when the supply chain and margins check out.
What wins them over: sourcing that transfers cleanly and products that fit what they already sell.
A company in your space may want your customer list, your product line, or your shelf presence. When the fit is right, these buyers often pay the most — because they gain more than the store alone.
What wins them over: a loyal audience and products that round out their catalog.
Family offices and small investment groups buy stores with healthy margins and repeat customers. They want systems in place, or a manager who stays on, so the business runs without daily founder effort.
What wins them over: dependable profit, documented operations, and low key-person risk.
Matching your store to the right kind of buyer shapes the price, the terms, and how smooth the handover feels. That matching is the heart of our job. Why owners sell with us →
How a Store Sale Runs
One senior advisor carries your deal the whole way. Here's the shape of it, tuned for how e-commerce works.
We rebuild your profit picture the way buyers read it — product costs, freight, ads, and returns all in their right place. You'll know what your store can support before anyone else sees it.
A private write-up covering your channels, products, customers, and supply chain. It answers the four buyer questions before they're asked.
Your store is never named in public. Screened buyers sign a confidentiality agreement before they learn who you are. Your team, customers, and suppliers stay in the dark until you choose otherwise.
We manage offers, questions, and the buyer's review of your books and operations. Inventory gets counted and priced by a method agreed in writing — early, not on closing day.
Accounts move, suppliers get introduced, and you teach the buyer your playbook over an agreed stretch. Then the store is theirs, and the proceeds are yours.
In Their Words
Only one broker stood above all others, Website Properties. They brought several potential buyers to the table and one was a perfect fit. The deal was quick, clean and professional.
I am extremely pleased with the service that I received from Website Properties. They sold all three of my websites within one day of publishing the listings. They not only provided quick sales, but I received fair prices and they were sold to well-qualified buyers.
It is probably never without some emotion that one sells a family business and the team at Website Properties was very gracious every step of the way. Their financial analysis was thorough and helped us avoid mistakes.
Common Questions
For E-Commerce Owners
One free, private valuation from senior advisors who only handle digital businesses. If the timing isn't right yet, you'll leave with a clear punch list for when it is.
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