You spent years building your SaaS. Sell it right.
We are a senior-led advisory firm for digital businesses, and software exits are part of our record. One experienced advisor runs your deal — from the first private conversation to closing day.
What Buyers Look At
Every serious SaaS buyer asks four questions.
A software company is judged on different things than a store or a content site. Long before price comes up, buyers want clear answers to these. We help you have them ready.
Will the customers stay?
Subscriptions only count if they keep renewing. Buyers study how long customers stick around, how many cancel, and why they leave.
Can it run without you?
If the code lives in your head and the biggest accounts only talk to you, buyers get nervous. They are buying the business, not the founder.
Where does growth come from next?
Buyers pay for the future, not just the past. They want to see a believable path to more customers — with proof, not promises.
Does AI help it or threaten it?
This is the new question in every software deal. Buyers want to know what protects your product in a world where code is cheaper to write.
The AI Shift
AI changed how buyers look at SaaS. Honesty wins now.
AI made software faster and cheaper to build. That cuts both ways for a founder selling a SaaS. Buyers are still hungry for good software businesses — they just ask sharper questions than they used to. Here is what we see across live deals.
More interest, harder questions.
Buyers now ask what protects your product if someone rebuilds the features with AI. Your data, your customer relationships, and the workflow you own matter more than your feature list.
AI inside is a plus — when it's real.
Products that use AI to do real work for customers draw stronger buyer attention. A thin AI label bolted on for the pitch gets seen through fast, and it costs trust.
The story has to hold up.
We don't dress a SaaS up in AI hype. We help you show, plainly, why your product holds its ground — because a story that survives hard questions is what gets deals signed.
The Record
SaaS deals we've closed.
These are real software businesses our team listed and sold. Each one sits in our public archive of closed listings.
Veterinary hiring platform
A SaaS recruitment platform built for veterinarian practices — software that owns a painful, specific workflow.
QR code app
A subscription QR code application with seven years of operating history behind it.
Food delivery SaaS
A fast-growing catering and food delivery platform trusted by ezCater and Sweetgreen.
Web3 cloud platform
A cloud infrastructure platform serving Web3 builders — technical product, technical diligence, closed.
Company names and full deal terms stay private. Buyers see them after signing a confidentiality agreement — that protection works for sellers too.
How We Value a SaaS
We value the whole business — not one number.
Some brokers grab a single metric, apply a formula, and call it a valuation. We don't work that way. A software business has more than one honest measure of its earnings, and buyers will look at all of them. So do we.
We study SDE, EBITDA, and ARR together, then weigh the rest of the picture: how fast you're growing, how well customers stay, how steady the revenue is, and how cleanly the business hands over to a new owner.
The result is a value you can defend in front of a real buyer — because it was built the same way a real buyer thinks.
See where your SaaS standsSDE
Seller's discretionary earnings — what the business actually puts in its owner's pocket each year.
EBITDA
Operating profit before interest, taxes, and accounting charges — how larger buyers and funds measure earnings.
ARR
Annual recurring revenue — the subscription income your customers renew year after year.
And the rest of the picture
Growth, customer retention, revenue steadiness, margins, and how easily the business transfers. No single number tells the truth alone.
How We Work
We customize the process for SaaS.
Selling software is not like selling a store. The records buyers ask for, the questions they push on, and the handover at the end are all different — so we shape each stage around your product.
Valuation, full picture
We study your earnings, recurring revenue, growth, and retention together. You get a clear, honest read before you decide anything.
Buyer-ready records
We get your numbers in order: revenue history, renewals and cancellations, and a handover plan. Buyers trust what they can check.
Confidential outreach
We present your business to vetted buyers under confidentiality agreements — companies, funds, and operators who already buy software.
Diligence to closing day
We manage buyer questions, the technical review of your code, and the paperwork — and we stay in the room until the deal is signed and funded.
In Their Words
From software founders we represented.
Jeff Baird not only facilitated the entire process, he served as a personal advisor. He professionally represented our company from before the prospectus was even drafted, through the posturing over details in the sales agreement. He made us feel as if we were his only and most important clients.
Your experience and professionalism was a major factor in the successful completion of not only the due diligence but agreement preparation as well. I will be sure to use you for any similar sales in the future.
Your exit, with experience in your corner.
A senior advisor who has closed software deals runs yours, start to finish. The first step is a free, private valuation of your business.
Senior-led · digital-only · built for founders