For Sale:
Trademarked Natural Beauty eCommerce Brand | B2B High Profile Retail Store Accts | DTC with 27% Return Customer Rate
Asking Price: $1,000,000 USD
Description
Business Overview
The global Clean Beauty Market continues to expand, driven by consumer demand for transparency, sustainability, and efficacy. This opportunity is THE online destination dedicated to offering a range of hair and skincare products crafted from natural, vegan ingredients, built on a foundation of clean and scientifically backed formulations. The business operates a profitable three stream model: direct to consumer (DTC) via Shopify, a robust wholesale B2B division, and a high margin private label division offering custom formulation and white label services.
They boast an exceptionally loyal customer base with a very healthy social media following of ~26K followers, a remarkably low customer acquisition cost of $1.40, and 27% of revenue generated from repeat DTC customers, driven entirely by organic strategies.
The company’s loyal customer base, award-winning products, and untapped growth opportunities position it as an attractive acquisition. With steady revenues, a well-developed brand identity, and excellent margins, this business is primed for the next stage of expansion.
Key Benefits
- New Partnerships: The company recently secured 2 large blue-chip clients, one that launched October 2025 and one that launched December 2025, positioning the brand for significant national exposure!
- Established Multi Channel Distribution: Wholesale revenue through 400 to 500 High Profile retail stores and DTC with strong repeat purchase behavior
- Award Winning Product Line: Recognized by Vogue and nominated for multiple industry awards
- High Margin Private Label Division: Offers scalable B2B revenue through custom formulation and white labeling with minimal additional overhead
- Strong Founder Legacy: Founder named to BC Business 30 Under 30, YWCA Women of Distinction nominee, and Visa She’s Next award winner, lending credibility and media appeal
- Efficient Customer Acquisition: Extremely low CAC driven entirely by organic strategies, with 27% of DTC revenue from repeat customers
Marketing
The Company’s marketing is entirely organic and content driven, with no paid advertising to date. Strategies include:
- Regular Posting on the brand’s main Instagram account, the founder’s personal account, and a dedicated private label account
- Strategic Influencer Collaborations and user generated content campaigns
- Blog Content and SEO Optimized product pages
- Email Marketing to a 24,000 subscriber list
Operations
The business is efficiently run by a solo founder who works 40 hours per week, directly managing marketing strategy, inbound and outbound sales, product formulation, operations oversight, email marketing, and content creation across founder-led social channels. Supporting the founder is a dedicated team of contractors: a Marketing Manager, Social Media Manager, Shipping and Warehouse Manager, Operations Assistant, and a Formulation Technician, along with 10–15 bottle-filling contractors engaged on an as-needed or project basis.
Financial Strength
The company has been experiencing YoY growth with sales up 49% and profits up 24% in 2025 over 2024 (CAD). It has great margins with a Net Profit Margin of 45%. Having secured 3 large clients in 2025, January 2026 sales have surpassed January 2025, with Wholesale and DTC surging 102% and 114% respectively.
Upward momentum continues. The pipeline includes $250k CAD in recurring beauty membership orders for February 2026, a pending multi-airport travel retail partnership, and European distribution. DTC expansion is underway with upcoming TikTok Shop and Meta ad campaigns.
This is an opportune moment to acquire this thriving, turnkey business with strong margins, established distribution, and significant growth potential ahead, and capitalize on the lucrative upcoming holiday shopping season.
Financial Summary
TTM Gross Revenue $566,487 USD
TTM Cash Flow $254,676 USD
TTM Gross Revenue $771,212 CAD
TTM Cash Flow $346,714 CAD
Converted from CAD to USD at the exchange rate of 0.734541 on 01/31/26. USD equivalent at time of sale will vary based on exchange rates.
Financial Overview
| Gross Revenue | $566,487 |
|---|---|
| Cash Flow | $254,676 |
| Year Established | 2017 |
| Employees | |
| Inventory | Not Included in Asking Price |
Other Information
| Category | Ecommerce |
|---|---|
| Industry | Beauty Products |
| Location | Canada, Select State (Select County) |
| Home Based Business | No |
| Seller Finanacing Available | No |
| Income Sources | Products/Services |
Growth
Strategies to continue business growth and profitability would be:
- Expand DTC Channels: Launch on Amazon, TikTok Shop, and other emerging marketplaces
- Scale Subscription Model: Increase retention and lifetime value
- Leverage AI and SEO: Integrate AI powered content tools to boost organic search visibility
- Invest in Paid Social and Influencer Marketing
- Amplify Social Media Presence: Increase content output to drive brand authority, engagement, and conversion
Competition
Competitive Advantages Include:
- Clean, Proprietary Formulations
- Established Multi Channel Distribution
- B2B High Profile Retail Store Accts
- Retailer Validation: Carried by High Profile, premium retailers
- Award Winning Innovation
- Scalable Infrastructure