For Sale:
Full Service Remote Digital Marketing Agency for Manufacturers & Senior Living | 55 Active clients | 10 Plus Year History | Approx 72% Recurring Rev | Approx 5% Churn
Asking Price: $3,250,000 USD
Description
Business Overview
An established, end-to-end ecommerce and performance marketing agency serving US manufacturers and direct-to-consumer brands across Shopify, Amazon, paid media, and search - with a distinctive secondary niche in the senior living industry. Over a 10+ year operating history the business has evolved from a single-service ecommerce shop into a full-funnel agency that can own a client's entire digital presence, from storefront and marketplace through demand generation and reporting.
The agency generated $3.27M in trailing-twelve-month revenue, anchored by roughly $195K of monthly fixed recurring retainers (~$2.3M annualized, ~72% of revenue), with the balance earned as project work. It serves 55 active clients, all US-based, with annual churn of approximately 5%.
Delivery is fully remote across roughly ten full-time staff and three long-tenured contractors; a physical office is not required to operate the business. The owner is largely semi-retired and is open to a two-to-three-year transition, though a shorter handover can be accommodated.
Key Highlights
Durable Recurring Revenue - ~$195K/mo of fixed recurring retainers (~72% of revenue, ~$2.3M annualized) with only ~5% annual churn, the predictable profile buyers pay a premium to own
Expanding Earnings - Adjusted SDE has grown from $473K to $1.15M (+144%) since 2023, with margin rising from 15.6% to 35.2% through disciplined cost control
Proprietary Data Tooling - Custom dashboards unify Amazon, Google, Shopify and more into a single real-time view that deepens client dependence and supports retention
A Built-in Growth Channel - A private-equity relationship automatically assigns each newly acquired portfolio company to the agency. Ten are served today; the firm's portfolio numbers in the hundreds
Long Client Tenure - Many of the largest relationships span ten years or more, and the newest core clients exceed three years, retention well above agency norms
Untapped Demand Generation - Grown entirely on referral with no outbound sales function - a clear, low-risk growth lever waiting for a new owner
Marketing
The agency's own growth has been driven almost entirely through referrals and word of mouth, with no outbound sales or marketing function ever deployed - a strong quality signal and, equally, an obvious untapped lever for a new owner. Reputation is reinforced by a 4.8-star public rating and an owner-managed professional online community of roughly 23,000 members, both of which transfer with the business.
As a service provider, the agency offers a complete performance-marketing stack: Shopify development, Amazon account management, web development, ecommerce strategy, PPC and paid media across Google and paid social, and SEO/AEO, rounded out with content marketing. It holds agency-level Google and Meta certifications and has been recognized with an industry design award.
A proprietary analytics layer sits on top of the stack, integrating data from disparate platforms into a single unified view that enables real-time, cross-channel marketing decisions - a capability competitors built on off-the-shelf reporting cannot easily match.
Operations or Operational Structure
The business operates with approximately ten full-time employees and three long-tenured permanent contractors, all working fully remotely. The organization is built around clearly defined functions - executive leadership, client success, paid search/PPC, Amazon marketplace, web development, Shopify management, email, social, the senior living practice, digital strategy, account management, and lead generation - rather than around any single individual, supporting continuity through an ownership transition.
The owner is largely semi-retired, focusing on cash-flow management and periodic interaction with the private-equity relationship while the team handles day-to-day delivery. Current staff and contractors have indicated a willingness to continue under new ownership.
Operations run on a best-in-class, off-the-shelf, fully transferable stack - Monday.com for workflow, HubSpot plus the Google suite for CRM and productivity, Klaviyo for marketing automation, and SEMrush for search - with the proprietary dashboards layered on top and AI tooling increasingly used to expand capacity. Core workflows are documented in written SOPs, and there is no bespoke platform dependency. No physical office is required.
Financial Strength
Revenue has grown to $3.27M on a trailing-twelve-month basis, anchored by recurring retainers, while profitability has expanded every year for four straight years. Adjusted SDE has grown 144% - from $473K in 2023 to $1.15M - with SDE margin rising from 15.6% to 35.2% through disciplined cost management. The business carries no deferred revenue, and client contracts are transferable to a new owner.
Adjusted SDE trajectory: FY23 $473K (15.6%) → TTM $1.15M (35.2%) - four consecutive years of rising earnings. Adjusted SDE normalizes for owner compensation and benefits, owner-specific costs, financing and non-cash items, and genuinely non-recurring items; no speculative or post-close synergy adjustments are included.
Financial Overview
| Gross Revenue | $3,273,712 |
|---|---|
| Cash Flow | $1,153,099 |
| Year Established | 2009 |
| Employees | 10 FTE |
| Inventory | N/A |
Other Information
| Category | Ecommerce |
|---|---|
| Industry | Digital Marketing |
| Location | USA, North Carolina (Chatham) |
| Home Based Business | Yes |
| Seller Finanacing Available | Yes |
| Income Sources | Products/Services |
Growth
The business has reached its current scale without ever running a structured growth effort - leaving a clear set of low-risk levers for an incoming owner.
- Deepen the private-equity relationship. The firm holds a portfolio numbering in the hundreds and already regards the agency as a strong performer. Proactively presenting capabilities across more of the portfolio is the single largest, lowest-risk lever available.
- Add a business-development function. Growth to date has been entirely referral-driven; even a modest, structured outbound effort would open a channel the business has never used.
- Expand service lines and verticals. The existing base offers cross-sell room, and the senior living niche can extend into adjacent regulated, relationship-driven categories that command premium retainers.
- Use AI to expand margin and capacity. Scaling the disciplined use of AI across delivery can lift capacity per employee and widen the already-expanding margin.
- Review and optimize pricing. Long tenure and low churn suggest retainer levels have room to move - near-term upside that flows directly to earnings.
Competition
The agency competes in a large but highly fragmented market of generalist marketing agencies, freelancers, in-house teams, and a growing set of point-solution automation tools. Its position is defended by several reinforcing advantages rather than any single feature.
- Breadth as a moat. The combination of strategy and tactical execution across many channels means a single-function tool or automation has not displaced a partner who can own the entire program.
- Proprietary data layer. Unified, real-time analytics across Amazon, Google and Shopify enable cross-channel decisions competitors relying on off-the-shelf reporting cannot easily replicate.
- Vertical specialization. A defined niche in the senior living industry differentiates the agency from generalists and creates a defensible reputation in a growing, relationship-driven category.
- High switching costs. Embedded tooling, long tenure, and consistent results produce ~5% annual churn - retention well above category norms.
- AI as an advantage. Rather than being displaced by automation, the agency is actively adopting AI tooling to expand capacity and widen margin, turning a category risk into upside.