Closed deals. Real numbers.

A 100% Amazon FBA business selling three products in the health and beauty / personal care categories under its own brand label. Registered trademark and design patents in the U.S. and Australia, exclusive manufacturing agreements, top organic rankings for most of its keywords, and net margins around 48% — less than two years after launch.

The seller was a returning client from Asia — we’d brokered the sale of a smaller Amazon account of theirs two years earlier. The sale ran through the first wave of COVID shutdowns, with supply-chain delays and funding uncertainty in play, and took several months of steady work to bring to a close.

The buyer was a publicly traded U.S. company. The package: $17.0M plus inventory — 85% cash at closing, 15% in tradable shares of the public entity — a structure built to pay well beyond the headline number as the share component appreciates.

Maturity, SKUs and reviews raise FBA multiples — but patents, exclusivity and organic rank can put even a three-product, two-year-old brand in front of public-company buyers.

A trademarked home organization and storage brand selling mostly in the U.S. through Amazon FBA. Its products are made only for this company, hold trademarks in the U.S. and U.K. with patents pending, and carry more than 20,000 reviews at 5-star ratings. Income was growing year over year, and three full-time employees moved over with the sale.

The owner, based in Asia, came to us through a referral from a past client. A well-branded, protected product line with documented systems drew multiple offers — and the business was under contract before we even took it to market.

The buyer was a large firm that buys up Amazon FBA brands. Our client chose the offer with most of the price in cash at closing and a small equity stake in the buyer’s larger company. The cross-border closing went smoothly.

More than one supply chain option, more than one Amazon geographic account, and written-down procedures attract buyers — and raise the exit price.

A trademarked line of white-label gardening products sold around the world, mostly through Amazon stores in the U.S. and U.K., with a small share through its own Shopify site. Suppliers ship straight to Amazon FBA or 3PL centers. The brand sits in the Amazon Brand Registry, holds high ratings, and was growing year over year.

The seller came to us through a digital-agency referral partner. An offer arrived within two weeks of listing, and the deal closed six weeks later at the full asking price. The buyer was an individual investor making their first purchase of an online business.

The seller took most of the price in cash at close, a promissory note paid quarterly over two years — a structure that spread out the tax bill while earning interest along the way — and a $25,000 fee for two years of extended help with the handover. A seller in Canada and a buyer in the U.S., transferred without a hitch.

A trademarked premium crafting supply brand with Amazon Brand Registry, a large count of strong reviews, and solid supplier relationships. About 94% of sales run through Amazon, with the rest through Walmart, Etsy, and its own WooCommerce store.

The seller came to us through a referral. The vertical is crowded, margins are tight, and a supply chain problem had dented recent sales — so we priced the brand realistically for a fast exit. The first buyer tried to cut the price at the closing table. We walked away.

We closed instead with a return buyer who has bought several businesses through us — better qualified, and at a higher price than the first offer. The final figure came in above the list price.

Plan inventory ahead. Shortages lead to bad reviews and lost placement on Amazon, and both pull an exit price down.