Two-sided product marketplaces
People sell goods to other people through your site — gear, parts, collectibles, anything with a niche.
How it earnsA small cut of each sale, sometimes plus listing fees.
Two sides. One business. One careful sale.
We help owners sell two-sided marketplaces, booking platforms, directories, and lead-gen sites. A senior advisor runs your deal from first call to closed sale — quietly, so neither side of your market hears about it before they should.
Supply side
The sellers, hosts, and pros who list on your platform.
Your platform
Makes the match — and keeps a small share of every deal it creates.
Demand side
The buyers, guests, and clients who pay.
That's the whole machine. A buyer is really buying the matches — and proof they'll keep happening without you.
2002
Selling digital businesses since
600+
Deals closed
85%+
Of our listings reach a closed sale
Senior-led
Digital only. No interns, no handoffs
Who This Page Is For
Four kinds of platforms. Four ways the money comes in.
"Marketplace" covers a lot of ground. What these businesses share: they connect two groups, and they earn when those groups do business. We sell all four kinds.
Booking & services platforms
Customers book pros, rentals, classes, or appointments. The platform handles scheduling and payment.
How it earnsA fee on every completed booking.
Directories & listing sites
Businesses pay to be found by the audience you've built — local services, industry suppliers, niche pros.
How it earnsMonthly memberships, featured spots, and ad placements.
Lead-gen marketplaces
You match people who need something with providers who sell it — quotes, consultations, installs.
How it earnsProviders pay for each introduction you send them.
Different models, same core question from every buyer: will both groups keep showing up after the owner walks away?
What Buyers Look At
A store has customers. You have two crowds — and buyers check both.
Before anyone talks price, a serious buyer wants proof that the people who list and the people who pay are both healthy. Here's what they look for, side by side.
Side one
Your supply
The sellers, hosts, pros, or advertisers who fill your platform.
Spread out, not stacked
If a handful of sellers drive most of your activity, losing one stings. A wide base reads as safe.
They stick around
How many providers from last year are still active this year? Buyers will ask. We help you answer.
They join on their own
New sellers who arrive by word of mouth cost nothing to add. That's the sign of a real network.
Side two
Your demand
The buyers, guests, or clients who bring the money.
They come back
One-time visitors are fine. Repeat buyers are what gets paid for. We pull this story out of your data.
They arrive free
Visitors who find you through search and reputation beat visitors you rent with ads, month after month.
They stay on the platform
After the first deal, do people book the next one through you — or swap numbers and go around you? Reviews, guarantees, and easy payments keep them on your side of the fence.
Strong on one side, thinner on the other? That's normal — almost every platform leans one way. It shapes how we tell your story to buyers, not whether the business can sell.
Before the Offer
Three questions every serious buyer will ask.
We've sat through enough of these conversations to know what's coming. Better to have the answers ready before the first meeting.
Does your share hold up?
Most platforms keep a slice of each transaction — or charge a steady fee for access. Buyers check whether that slice has held firm over time. A shrinking one suggests users are pushing back or drifting away.
What helpsA clean record of your fees over the years, and a plain reason why users accept them.
Can it run without you?
Marketplaces carry hidden work: support tickets, disputes, approving new listings, chasing bad actors. If the owner personally settles every argument, a buyer sees a job — not a platform.
What helpsWritten procedures, some part-time help, and an honest tally of your weekly hours. We help you build all three before going to market.
What stops a copycat?
Anyone can clone a website in a weekend. Nobody can clone years of reviews, search rankings, and trusted relationships on both sides of a market. That head start is your moat.
What helpsWe put the moat in writing — the history, the trust signals, the reasons both crowds would be slow to leave.
Free & Confidential
No chart can price a marketplace.
Two platforms with the same revenue can sell for very different amounts. It depends on how the money is earned, how both sides behave, and which buyers want in. So we don't start with a chart — we start with your numbers, and a senior advisor gives you a clear, written read on price and timing.
Request Your Free ValuationNo cost. No obligation. Nobody hears about it but you.
The Buyer Landscape
Who buys marketplaces today.
Three groups show up for platform deals, and they want different things. Knowing the difference changes how your business gets presented — and what it sells for.
Larger platforms next door
Companies already serving one of your two crowds. Buying your business hands them the other crowd overnight — which is why they often make the strongest offers.
What they studyHow well your users fit theirs, and whether your niche extends their reach.
Private investment groups
Firms that like steady fee income from a business that markets itself. They tend to keep your team and brand in place and grow what works.
What they studyRepeat usage, free traffic, and how many hours the owner really works.
Hands-on operators
Experienced individuals — often past founders — looking for a platform with momentum they can run and improve themselves.
What they studyA clean handoff, fair workload, and a seller willing to train them for a stretch.
We've built a vetted buyer network over two decades of digital-only deals — and we approach more than one group at a time, so offers have to compete.
Why Quiet Matters
If word gets out, both crowds get nervous.
This is where marketplace sales differ from every other kind. A store can survive a rumor. A platform runs on confidence — from two directions at once.
If your top sellers hear the site might change hands, some will hedge and list elsewhere. If buyers sense drift, they wander. Either one weakens the business while you're trying to sell it.
So nothing identifying your platform goes out without a signed confidentiality agreement. Buyers are screened first and learn your name later. Your users find out when you decide they should — usually after closing.
A private valuation
A senior advisor reviews your real numbers and gives you a written read on price and timing. You decide what happens next — or nothing does.
The story of both sides
We prepare a clear, honest picture of your supply, your demand, and how the platform earns — in plain language buyers can act on fast.
Vetted buyers only
A confidentiality agreement before any details. Proof of funds before deep questions. Competing interest from more than one type of buyer.
A steady handoff
A transition plan that covers accounts, payment rails, key vendor introductions, and support — so neither side of your market feels a bump.
In Their Words
From owners we've represented.
Real clients, real closings, their own words.
I wanted to thank you for the outstanding service and great success in selling CorvetteTraderOnline.com. This is the 3rd site you guys have sold for me now and like before the process was flawless and timely.
Only one broker stood above all others, Website Properties. They brought several potential buyers to the table and one was a perfect fit. The deal was quick, clean and professional.
For Marketplace Owners
Find out what your platform could sell for.
One conversation. Your real numbers. A clear, confidential answer on price and timing — from a senior-led team that has closed more than 600 digital deals since 2002.