Full Service Digital Marketing Agency Serving Land Clearing and Excavation Contractors | Recurring Retainer Model
Description
Business Overview
This opportunity is a full-service digital marketing agency serving land clearing and excavation contractors across the United States. Operating for 2 years and 6 months in the uniquely underserved land management niche, the company has positioned itself as the recognized expert in its space, providing Meta Ads, Google Ads, website builds, SEO, reactivation campaigns, and review campaigns - supported by an in-house call center that kick-starts the sales process on clients’ behalf, generating leads and booking onsite appointments so clients simply show up and close deals.
The business runs on an MRR-heavy retainer model. Clients pay a monthly retainer for marketing services, with a standard structure of $7,500 upfront for 3 months (prepaid) and approximately 90% of flagship clients at $2,500/month. The company currently serves 72 customers in total - 45 flagship clients and 27 low-ticket clients, including 21 clients on 12-month annual contracts at a $2,500 monthly retainer.
Key Benefits
- Unique, Underserved Niche: The land management niche is incredibly unique and not widely known, with competition that is light compared to the majority of contractor niches. The company is positioned as the expert in the land management space with a well-known, established brand presence
- Recurring Revenue Model: MRR-heavy retainer structure with ~90% of flagship clients at $2,500/month and 21 clients on 12-month annual contracts; annual contracts have been growing steadily
- Strong Margins & Profitability: 42% average monthly net profit margin, with $655,455 in trailing twelve months net profit on $1,437,328 in revenue
- Front-End Profitable Acquisition: The business has never had a single month where front-end cash collection was unprofitable - customer acquisition has always paid for itself on the front end
- Proven Sales Engine: 2026 YTD flagship averages of a 35% close rate per shown call, 42% close rate per offer, $2,746 cost per acquisition, and 3.7X ROAS on cash collected, with a short ~7 day sales cycle
- In-House Call Center: A dedicated call center kick-starts the sales process on clients’ behalf
- Minimal Owner Involvement: Only 5 hours per week of owner time required; every system, process, and workflow has a standard operating procedure assigned, and the majority of the agency can self-run
- White-Glove Client Experience: 24/7 access to A-player customer success managers who serve as marketing, sales, and business consultants to clients, backed by a proven track record and an extensive case study and testimonial list
Marketing
The company acquires customers primarily through paid advertising, having built a consistent acquisition system generating inbound leads. Channels include:
- Meta Ads as the primary traffic source
- Google Ads
- SEO, with #1 organic search positions for multiple high-intent industry search phrases
- Long-Form and Short-Form Organic Content across YouTube, Instagram, Facebook, and TikTok
Operations
The business requires only 5 hours per week of owner time. A total of 14 people work in and around the business, including a head of marketing and a head of sales, with team roles comprising 2 sales agents, 2 customer success managers, 3 call center agents, 1 call center manager, 2 media buyers, 1 operations manager, and 1 website developer. One sales rep is located in the US, with the remainder of the team overseas across Europe, Central America, and South America.
Two designated support reps handle customer support with fast response times, and a team communication channel with each client covers day-to-day needs, so the owner very rarely needs to step in.
Financial Strength & Growth Momentum
The business generates an average monthly revenue of $119,000 with a 42% average monthly net profit margin, producing trailing twelve months revenue of $1,437,328 and trailing twelve months net profit of $655,455. Fixed monthly operating costs run approximately $25,000–$30,000, principally payroll (~$25,000/month) and software (~$6,000/month). The average order value is $7,500, and margins have held around the 40% mark over the last 12 months.
Customer acquisition has always paid for itself on the front end as the business has never operated at a loss to acquire customers, and annual contracts have been growing steadily, with 39 new flagship clients added in the last 6 months.
Growth Opportunities
Strategies to continue business growth and profitability would be:
- Niche Expansion & Increased Acquisition: Double down on acquisition and advertise more aggressively to different contractor trades, leveraging a solid business and strong team where the math already checks out
- Raise Prices: Increase the average retainer from $2,500 toward $4,000 (a common industry standard for higher-end agencies); an average retainer of $4,000 would double net profit
- Cut Costs with AI: With new advances in AI, management believes 60–70% of payroll expenses could be cut back over the next 2 years, increasing net margin 20–30%
- Grow Personal Brands & Coaching Offers: Expand by operating personal brands and coaching offers
Competition & Market
Competition is light compared to the majority of contractor niches, and the company is regarded as one of the two leading providers in its space.
Competitive advantages include:
- Unique, underserved land management niche
- Established brand presence and reputation as the leader in the land clearing marketing space
- In-house call center
- Extensive pre-built systems, documentation, and SOPs
- Talented and loyal team, including employees who have worked for the business since day one
- Proven track record with an extensive case study and testimonial list
Financial Overview
| Gross Revenue | $1,437,328 |
|---|---|
| Cash Flow | $655,455 |
| Year Established | 2024 |
| Employees | 14 |
| Inventory | N/A |
Other Information
| Category | Ecommerce |
|---|---|
| Industry | Digital Marketing |
| Location | USA, Florida (Miami-dade) |
| Home-Based Business | Yes |
| Seller Financing Available | No |
| Income Sources | Products/Services |
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