Healthcare Guide Ecommerce Portfolio | 3 Shopify Stores | $2M TTM Revenue

The healthcare education and exam preparation market serves a continuous pipeline of students and professionals pursuing licensure and certification. This opportunity is a portfolio of three Shopify-based ecommerce brands selling digital and printed study guides (PDF/eBook and spiral-bound formats) to three distinct healthcare audiences: medical students, nursing students, and paramedic/EMS professionals. With approximately two years in operation, the portfolio spans 60 SKUs across the three storefronts.

On a trailing-twelve-month basis, the portfolio generated $2,054,000 in revenue and $400,000 in net profit, at stable net margins of approximately 20%, with a $130 average order value, a 0.3% refund rate, and a chargeback rate of close to zero.

With an 18,000-customer base, a 30,000-subscriber email list, a lean print-on-demand fulfillment model, and multiple untapped growth channels, the portfolio is positioned for continued expansion under new ownership. 

Key Benefits

• Three Complementary Brands, One Simple System: Three storefronts targeting distinct healthcare certification tracks, each run on a streamlined setup of one core Facebook campaign and one Google campaign, with new video creatives added as they are produced
• Proven Paid Acquisition Engine: Approximately $2M/year in combined revenue driven by Facebook Ads (~90%) and Google Ads (~10%)
• Digital-First Product Line: Instant digital delivery with optional printed formats fulfilled through print on demand
• Established Customer Base: customer and subscriber email list included in the sale, along with all creatives, social media accounts, and domains
• Professionally Developed Content: Study materials created and reviewed by registered nurses and healthcare professionals under written agreements
• Lean, Transferable Operations: Approximately 10 owner hours per week, supported by one customer support agent and two per-video contract editors, all available to continue with the new owner
• Near-Term Recurring Revenue Path: A monthly subscription learning platform is in staging, with a 1,000-question bank already reviewed, plus a library of 100+ professionally produced nursing videos

Marketing
The Company’s marketing is driven by paid acquisition, supported by email marketing:

• Facebook Ads - the primary channel, generating approximately 90% of traffic through video-ad creatives
• Google Ads - approximately 10% of traffic
• Email Marketing campaigns sent monthly and twice monthly during Q4

Operations
The portfolio is run by the owner in approximately 10 hours per week, managing the Facebook and Google campaigns and the email calendar. Roughly 90% of ongoing effort is video creative production for Facebook ads, handled by two contract video editors paid on a per-video basis. A customer support agent, working part time across the three stores, handles the portfolio’s modest support volume. 

Financial Strength
The portfolio generated $2,054,000 in revenue and $400,000 in net profit on a trailing-twelve-month basis, with stable net profit margins of approximately 20%. Revenue flows entirely through Shopify Payments and PayPal and is fully verifiable. Performance follows a predictable academic seasonality, with the strongest months toward the end of the year and softer revenue during spring breaks and non-scholastic months, during which ad budgets are scaled back and then scaled up again roughly 30 days later.

Strategies to continue business growth and profitability would be:

• Launch the Subscription Learning Platform: Complete the platform currently in staging, including a 1,000-question bank, to open a recurring revenue stream
• Activate SEO and Organic Channels: No SEO work has been done to date despite heavy pre-purchase search behavior in the niche; Google SEO, Reddit, and Quora are the seller’s recommended next steps
• Expand Paid Advertising Channels: Add TikTok, Reddit, Snapchat, and YouTube alongside the existing Facebook and Google campaigns
• Leverage the Video Library: Utilize the 100+ professionally produced nursing videos included in the sale
• Expand Into Additional Markets: International markets remain largely untested
• Execute the Product Roadmap: The seller has a two-year product plan in the pipeline, the implementation of which can be included in the sale

Competitive Advantages Include:

• Niche-focused content tailored to specific healthcare certification tracks
• Digital delivery - instant access, no shipping
• Proven paid ads system generating approximately $2M/year in combined revenue
• Established 30,000-subscriber email list and 18,000-customer base
• Lean operations - small team, no fulfillment complexity