Automotive and Marine Electrical Repair DTC Brand | Shopify, Amazon and TikTok Shop

This business is a five-year-old, multi-channel DTC brand selling waterproof, solder-free electrical connectors and companion tools to the automotive and marine DIY community, generating $3.8M LTM net sales at an 84% gross margin. Revenue runs through Shopify (~82%), Amazon (~17% and growing), and TikTok Shop, with Amazon carrying an estimated 10-20 point margin premium over DTC and a clear runway to scale further.

Key Highlights

• Waterproof, solder-free connector kits + companion heat gun; ~70 SKUs, 2-3 tested monthly
• Hero SKU drives 24.6% of Shopify net sales; top 5 SKUs ~79%
• 3 China-based manufacturing partners; costs +1-3% YoY only
• No dominant DTC competitor in this connector category
• 200,000+ email (60% open rate) and 68,240 SMS subscribers

Marketing Engine

• Meta (~74% of spend) + Google Ads + Amazon PPC
• ~$30 blended CAC across Meta and Google
• 30-40 organic YouTube creator collaborations (up to 530K subs), zero paid influencer spend

Financial Strength

• $3.8M LTM Net Sales
• $1.1M LTM Adj. EBITDA
• 84% Gross Margin
• 29% Adj. EBITDA Margin
• 686% Adj. EBITDA Growth

Channel Mix (LTM Gross Sales)

• Shopify (82%)
• Amazon (17%)
• TikTok/Other (1%)

 Transaction Scope

• 100% asset sale: brand, IP, DTC/Amazon/TikTok Shop infrastructure, customer database, vendor relationships
• No outstanding debts or liens
• Structured transition support, up to 40 hours over 90 days

Growth Trajectory
 Net sales up 166% and Adj. EBITDA up 686% vs. the prior LTM (Oct-24 to Sept-25)