Sell your digital business with a senior advisor in your corner.
We've closed 600+ deals for founders like you. One senior advisor handles your entire exit — from valuation to close. Multiple buyers compete for your business. You pay nothing unless we close.
A methodical process built to get you the best offer, not the first one.
We market your business across our 50,000-buyer network and major listing platforms simultaneously. The goal is simple: create competition. More qualified buyers at the table means better offers, better terms, and a stronger close.
Two minutes to learn about us
Why founders sell with us — in our own words.
Twenty-four years of selling digital businesses for the people who built them. Learn what we do differently, and why the buyers we bring to the table close at 85%+ when the rest of the industry runs at 30–40%.
50,000+Active buyers
85%+Listing-to-close
$650M+Exit value represented
600+Businesses sold
Reasons Founders Sell
Every founder has a different reason to sell. We've seen them all.
i.
The Strategic Pivot
You're ready for the next chapter.
You've built something valuable and you're excited about what's next. You want a clean exit that reflects what you've put in — so you can put that capital and energy into the next thing you're going to build.
How we help
Multi-bidder process to maximize your outcome
Confidential marketing to protect your brand
Clean transition so you can move on
ii.
The Earned Exit
You've given this everything you have.
You've built something valuable and you've run it long enough to know it's time. Whether that means retirement, a slower pace, or just closing this chapter — you want to exit well, not just exit fast.
How we help
Exit preparation to maximize your value before you go
A process that works on your timeline, not ours
Senior advisor who's been in your seat
iii.
The Opportunity Seller
A buyer just landed in your inbox.
Someone reached out. The number sounds good. It's almost never the best number. We turn an unsolicited offer into a competitive process — so you're choosing between offers, not reacting to one.
How we help
Benchmark the inbound offer against real comps
Bring competing buyers to the table
Negotiate terms, not just price
The Five Stages
From discovery to close, in five distinct steps.
Most exits feel chaotic because most brokers run them like a coin flip. Ours runs on a sequenced, senior-led process — the same one we've used to close more than 600 transactions, in any market.
01
i
Preparation
2–4 weeks
Confidential business assessment & valuation
CIM & data room build
Buyer universe construction
Positioning & teaser materials
02
ii
Marketing
4–12 weeks
Targeted outreach to 50K+ network
NDA & CIM distribution
Buyer vetting & qualification
Initial bids & competitive tension
03
iii
Due Diligence
3–9 weeks
LOI execution & exclusivity
Quality of earnings, financial review
Buyer-side technical & legal DD
Issue resolution & mitigation
04
iv
Negotiation
1–4 weeks
Purchase agreement drafting
Earn-out & rollover structure
Reps & warranties, indemnification
Final terms & signature schedule
05
v
Closing
1–2 weeks
Conditions precedent satisfied
Escrow & wire instructions
Operational handover plan
Post-close transition support
Average timeline: 3–9 months end-to-end. Senior-led every stage. No hand-offs, no learning curve on your dollar.
Digital is all we do — in every category. The six below are where we've closed the most volume; the strip beneath shows the long tail. Each comes with its own buyer pool, its own deal grammar, and a senior advisor who's run dozens of them.
Verticals We Represent Recurring Software Physical / Hybrid
Also representedA non-exhaustive list — ask about yours
Vertical SaaS
Mobile Apps
API & Developer Tools
Newsletter Networks
Affiliate Portfolios
Education & Coaching
Membership Sites
WordPress Plugins
Chrome Extensions
Online Courses
Print-on-Demand
B2B Marketplaces
Hosting & Domains
Subscription Boxes
Performance Marketing
Lead-Gen Sites
Mobile Game Studios
Fintech Tools
Multi-Brand DTC
Apparel & Outdoor DTC
Pet Brands
Beauty & Wellness
Health Supplements
Home & Garden
Specialty Retail
Software-Enabled Services
Productivity SaaS
Vertical Marketplaces
Digital Publishing
Loyalty & Rewards
600+ deals across thirty-plus digital verticals. If your category isn't on the lists above, ask — chances are we've represented something close enough that the playbook still maps. The thirty-second conversation is free.
The six things that kill founder deals. And how we stop them from happening.
Trap 01 · Pricing
A number that doesn't survive diligence.
Founders accept the first inbound, anchor on a comp from another vertical, or build a CIM around a multiple they can't defend — and lose 20–40% in re-trade after LOI.
How we prevent it
A bottoms-up valuation tied to your actual SDE/ARR build, defended in front of a multi-bidder pool.
Trap 02 · Concentration
One customer or one channel runs the business.
A 35% customer, a single-rep ad account, an Amazon-only revenue line — concentration discounts can take 0.5–1.0× off your multiple if a buyer flags it late in DD.
How we prevent it
We surface every concentration risk in pre-marketing and pre-write the diligence memo before any buyer asks.
Trap 03 · Founder dependency
The founder is the product.
The CEO holds every key relationship, every operating playbook, every login. Buyers price — and structure the earn-out — for the risk of you walking away the day after close.
Marketplace listings attract tire-kickers and aggregators. Strategic acquirers and PE rollups, who pay the premium, never see your deal — or see it after the listing has gone stale.
How we prevent it
A curated, named buyer list of strategic acquirers, PE platforms and family offices who match your size and vertical — built before we list.
Trap 05 · Diligence collapse
Two weeks of silence after the LOI.
A buyer asks for the QofE, the data room, the legal review — and the founder, alone, can't keep up. Momentum dies. Six months later, the deal is gone and the buyer pool has cooled.
How we prevent it
Senior advisor as deal quarterback: weekly buyer cadence, a data room that was ready before LOI was signed.
Trap 06 · The terms you didn't read
A great price, an impossible earn-out.
90% cash on a headline number sounds great. The reality — reps & warranties, indemnification caps, working-capital pegs, earn-out triggers — can quietly transfer 20% of your enterprise value back to the buyer.
How we prevent it
Term-by-term negotiation with M&A counsel in the room. Every clause translated into "what this means for your wire."
Recognized as a top U.S. M&A advisor.
Axial’s Top 25 Lower Middle Market Broker list recognizes Website Properties for transaction quality, process rigor, and owner outcomes in digital M&A.
I had sold businesses before. But this was the first time I was selling something I had spent 15+ years building from the ground up. I can't even begin to tell you how above and beyond the Website Properties team went for me.
Matt J.
Entrepreneur Closed via WSP · Shaun & Natalie
i.
You're all a very professional team and I'll certainly have you always in mind for future business opportunities. You really have it all figured out and have a deep understanding of online businesses.
Juan S.Founder · Mashpedia.comii.
Jeff Baird not only facilitated the entire process, he served as a personal advisor. He made us feel as if we were his only and most important clients.
Sheryl WoodAll Educational Softwareiii.
This is the fourth business I have sold, but the first time I have ever listed through a business broker. I was impressed at their ability to vet buyers and keep me from wasting my time with unqualified prospects.
Linda and BradLaser Perfect Gifts
Twenty-four years of permission-based testimonials. Every name on this site closed a deal we represented.
A confidential 45-minute conversation with a senior advisor — Dave or one of our other advisors, never a junior, never a sales rep. We listen, ask diagnostic questions on metrics, transferability and motivation, and tell you on the call whether and when a process makes sense for you. No follow-up nurture sequences. If we're not the right fit, we say so on the spot.
02What do I need to bring to the first call?
Your trailing-twelve-months revenue and SDE/EBITDA, your customer or channel concentration, and your honest answer to why now. That's it. We don't need a polished deck or a virtual data room — that comes later. Most founders bring less than the back of an envelope and the call still works.
03When (and how) do I tell my team and family?
Family: as early as you want — usually before the first call. Team: typically after LOI, when there's something concrete and final to share. Our average founder's own team doesn't know a deal is happening until weeks before the wire. We coach the announcement carefully — there's a right and wrong way to break the news, and the way you do it affects retention through transition.
04How involved do I have to be once the process starts?
Heavy lift in Stage 1 (Preparation, 2–4 weeks) — data, positioning, CIM review. After that, 3–6 hours a week on diligence questions, management presentations and approvals. We run the buyer process; you keep running the business. The whole point of senior representation is that the founder doesn't become the deal's bottleneck.
05What if my financials aren't audit-ready?
Most founders' books aren't — that's normal at this scale. We help you clean up bookkeeping, separate add-backs, and produce a defensible SDE/EBITDA build before going to market. If your books are deeply behind, we'll tell you whether to delay 90 days and fix them or proceed and disclose carefully. Either way, we don't put a CIM in front of buyers we can't defend in DD.
06What happens between LOI and the wire?
Quality of earnings, technical & legal DD (3–9 weeks). Then purchase-agreement negotiation (1–4 weeks), then closing (1–2 weeks). The senior advisor doesn't disappear after the term sheet — they quarterback buyer questions, defend re-trade attempts, and coordinate your counsel. Most deals fall apart after LOI for lack of senior representation; ours close because we don't.
07How are fees structured?
Performance-based. No commission until your business sells. No retainer, no monthly minimum, no upfront engagement fee. Our incentives are aligned with yours from the first call to the wire — we only get paid when you do. Fee schedule is disclosed in writing before any engagement is signed and is structured to scale with deal size, so larger transactions pay a lower percentage.
Start with a confidential valuation.
Three minutes here. A senior advisor reaches out within one business day — with a real number, a defensible range, and a candid read on whether now is the right time to sell.
