For Sale:
Branded Women’s Fashion Website
Asking Price: $75,000
Description
This listing is for a leading branded fashion company that offers stylish bodysuits for women. With merchandise designed by the company and manufactured exclusively for this brand, each piece is unique. Along with office professionals, the label has also found a niche among religious communities that follow modesty guidelines in clothing, including Orthodox Jewish and Muslim women. The business has done over $1,000,000 in sales since inception. Some of its key benefits include a strong brand presence and value, blue-chip retail industry relationships, custom designed high-quality products, backlinks from top entertainment sites, huge opportunity to ramp up marketing, and a large customer email list.
The website is built on the Shopify platform and has 50 uniquely designed clothing products, with hundreds of SKU’s across various sizes and color schemes. In addition to the Shopify store, the business has a customer list of 10,000+, as well as social media accounts with over 11,000 followers. Noticeably the business has 2,000 Pinterest followers with 1.9 million monthly views.
The brand has relationships with several large premium retailers such as Nordstrom and Bloomingdale’s, to name a couple. In addition to these retail contacts, the company also has relationships with several celebrity stylists and high-profile influencers. The brand has been featured in some of the largest entertainment and fashion publications such as Vogue, Refinery29, People.com, KimKardashian.com, amongst others.
The owner currently spends about 15 hours per week managing the business. There is one part time employee working approx. 22 hours per week handling order fulfillment, customer service, product returns, marketing and some sales.
The Seller of this business is looking to exit her investment because she is satisfied with the brand she has built and the growth she has achieved and is ready to move on to other ventures. This business is extremely attractive to anyone with women’s fashion industry experience or online marketing experience as there is a lot upside to utilizing and optimizing digital advertisement – an area this brand hasn’t focused much on historically, with the majority of growth having been generated organically. A new owner will have the full support of the current owner in order grow the business to new heights. Price includes about $10k of inventory – actual inventory value may vary and will be determined at close.
Financial Overview
| Gross Revenue | $198,417 |
|---|---|
| Cash Flow | $63,466 |
| Archive Date | 06-18-2019 |
| Status | Archived |
| Year Established | 2013 |
| Employees | 1 PT |
| Inventory | 2 |
Other Information
| Category | Ecommerce |
|---|---|
| Industry | Apparel & Fashion |
| Location | USA, Pennsylvania (Montgomery) |
| Home Based Business | Yes |
| Seller Finanacing Available | Yes |
| Income Sources | Products/Services |
Growth
By selling only quality items from reliable manufacturers and providing professional customer support, the company has created a profitable business with a strong brand and lots of room for growth. Building upon its established foundation, there is a wide range of actions and strategies that can be implemented in order to increase sales, some of which include: engaging paid advertising, reaching out to relevant influencers, implementing a drip email campaign, focus on retail relationships and expand product lines.
Competition
Its branded quality product line, customer reviews, repeat customers rate and the steady organic traffic are excellent indicators of the website’s success and which also set it apart from the competition.