For Sale:
Trademarked and Patented Fitness Equipment Online Brand
Asking Price: $595,000
Description
Valuation
Pricing is based on the brand’s strong IP (trademark and patent), solid vendor relationships, cash flow, inventory value of approx. $40k USD (~$100k Retail Value) included with the sale and its potential in the huge at-home fitness industry.
Overview
The fitness equipment market size was valued at $11.5 billion in 2019 and is expected to reach $15.2 billion by 2027. The demand for fitness equipment has increased globally, due to increase in health awareness. The increase in prevalence of obesity and rise in health consciousness have majorly boosted the growth of the global fitness equipment market. Furthermore, the surge in number of gym memberships, rise in sale of in-home equipment, upsurge in urban population, increase in government initiatives to promote healthy life and the COVID restrictions have fueled the adoption of fitness equipment.
Established with the aim of encouraging people to live a healthy and fit life, this business provides its trademarked brand fitness equipment and merchandise that is easy to use by anyone. It generates 100% of sales from Canada and its primary sales channel is currently its website and wholesale orders. It has recently began selling on Amazon which offers the opportunity for growth as it gains momentum.
The company stocks inventory and fulfills orders from a warehouse space. It is operated by one owner who handles the day-to-day operations including finances, logistics, product management and customer service. With new and exciting products underway, there is great potential to continue to grow this brand!
Key Benefits Include:
- Profitable With Great Margins
- Growing Fitness Industry - $2.2 billion industry and growing yearly
- Covid-19 has made at-home workouts more stable
- Strong IP: Trademarked, Copyrighted and Patented
- Amazon Acct with Amazon Brand Registry (New)
- Strong and Lasting Supplier Connections….Hard to Replicate and Foster Today
- Sales Made Worldwide
- Includes Wholesale Accounts
- Pre-paid SEO Package ~$5k value (New)
- Includes Inventory ~ $40k USD which equates to about $100k USD Retail Value!
Financial Overview
| Gross Revenue | $124,047 |
|---|---|
| Cash Flow | $37,121 |
| Archive Date | 11-18-2021 |
| Status | Archived |
| Year Established | 2020 |
| Employees | 0 |
| Inventory | Included in Asking Price |
Other Information
| Category | Ecommerce |
|---|---|
| Industry | Health, Wellness and Fitness |
| Location | Canada, Ontario |
| Home Based Business | No |
| Seller Finanacing Available | Yes |
| Income Sources | Products/Services |
Growth
The opportunities available are unlimited as there is a huge thriving market ready to patronize this site’s fitness products and its future services. Some strategies for future growth include: better marketing strategies including hiring influencers and utilizing email marketing as well as offer customer loyalty/rewards programs with incentives to repeat purchase, utilize affiliate programs.
Competition
This business has an edge in the industry by offering better products with better prices, worldwide.