Patented and Trademarked Pet Product Ecommerce/Amazon Business

This business is a founder-led, single product company which manufactures, markets and sells a patented, scientifically proven pet product. The company has established the efficacy of and market for this particular eco-friendly, green pet product. Organic influential publicity and multiple independent scientific studies have helped to propel the market for this pet product.

The product is sold predominantly through its Shopify store which represents about 60% of revenues. An Amazon Seller Account in U.S. supports U.S. and Canadian listings generating about 30% of revenues via FBM (Fulfilled by Merchant). Sales to wholesale accounts and international organizations account for the remaining 10%. With 100% of product stocked and fulfilled from an in-home office, this business is home based and can be operated at any location.

Following scientific studies, this branded product has enjoyed widespread international publicity driving significant revenue growth and establishing the product’s marketability. Since then, a typical year has showed 20 – 25% growth in revenues. In 2020, driven by important free publicity and the pandemic shift to e-commerce, revenue grew by 50%.

Key Benefits

• Sales momentum across a wide geography means immediate increases in sales for a future owner of the beloved brand
• Excellent suite of IP supports the brand’s enduring dominance
• Long-term profitable pet product for mass market, Amazon, website, or other ecommerce sales
• Co-marketing possibilities and sales opportunities exist around the world with high status conservation organizations

Building upon its well-established foundation and current sales momentum, some ideas for future growth Include: expand to Amazon channels in UK and EU, improve Amazon and website marketing, improve supply chain and add custom designs based on the company’s established proprietary principles.

Product has no direct competition in North America due to strong IP, including patents and trademark. Any indirect competing products are either restrictive for pets, costly or don’t perform well and thus are unpopular by pet owners.