This set of e-commerce websites are custom designed as highly informative and succinctly focused boutiques. Both of the sites focus on safety gates; one protecting infants in the home, the other safeguarding or securing indoor pets. The underlying technology used to deliver the websites is the same across both sites. This synergistic approach makes running multiple ecommerce sites nearly transparent and gives significant benefit with relation to scalability and the ease with which new product lines could be added. The sites generate a significant amount of traffic organically. Strong search results stem from the quality of the domain name - product set match and the SEO work done on the sites. First page, first position search results on many strong product keywords has driven over a half million unique visitors to these sites in the past 12 months!
The company that developed these sites has a solid reputation and is in the business of creating and operating profitable retail websites in strategically targeted market segments. Their proven model of quickly and cost effectively creating and launching online retail stores, generating significant traffic and attracting purchasing customers will continue to generate strong revenue. The opportunity to extend this model by adding new products synergistic to the current mix, creating a customer newsletter as well as adding affiliate programs and banner impression ads offers considerable growth opportunities into the future.
Although there are other sites competing for the customers reached by this business, this group of site's varied product line and custom product selection widget provide strong financial results year round.