This website is an ecommerce site focused on the delivery of leading edge, industry proven guidance for learning to play the guitar. Specifically, the site provides customers with the opportunity to purchase various different DVD lessons to rapidly improve their skills. All lessons and articles are proprietary to the website. On the back-end, all systems from ordering to newsletter to customer database to affiliate functions are integrated making daily operations easy and in one place for the owner who currently spends about 20 hours per week running the website. There is one contract labor person who handles the shipping of product for about 8 hours per week. Since its inception, the site has amassed a customer database of over 6,000 and a subscribers list of 34,000. In the trailing twelve months, the site has generated traffic of over a half a million unique visitors.
With the site's great keyword positioning, its high traffic and solid revenues, this website can be expanded in a few areas to further boost its sales. Ideas currently being considered include adding new DVD lessons for Rock Guitar, Acoustic Guitar or Lead Guitar to expand its product offerings, establishing a customer loyalty or rewards program for returning customers and increasing SEO efforts.
This website opportunity is very unique and holds the dominant position in this market niche.