In a recent study published by Yoga Journal, it was reported that Americans spend over $5.7 Billion dollars per year on yoga classes and products. This represents about an 87% increase over spending figures as compared to studies in 2004. Founded in 1997, this website is well established with 13 years in business and has been positioned perfectly to prosper from the huge growth in this industry. The company has captured its share of this billion dollar market by selling both retail to consumers as well as wholesale to commercial accounts, offering the largest single source selection of products relating to yoga, Pilates, relaxation, meditation, and wellness. The company also operates the largest Amazon store for Yoga products. Value added services like custom printing for commercial accounts builds brand loyalty and over 30% repeat business. Sales have grown approximately 50% over the last 2 years, and is projected to top $5.2m in sales this year with a 22% EBITDA of $1.1m. Over 93% of the products are stocked, but the warehouse is outsourced to a third party making this look like a dropship style arrangement. While this business is currently operated out of a small leased office space, it can be easily operated from a home office thereby reducing any rent expense. With the SEO work done to date, the website boasts 1st Page ranking on Google for its top industry keyword terms. As such, it has generated traffic of near a half a million unique visitors in the trailing 12 months! Almost every aspect of the business is automated via software that helps ensure employees perform operating procedures correctly and in a timely fashion. This company runs like a Swiss clock and will be easily transferred to a new owner. This is an excellent opportunity for a buyer to acquire a well established, high quality, smooth running ecommerce website business with continued growth potential and scalability in a growing industry!
This internet business is positioned perfectly for continued natural expansion. Its mature web site, strong business relationships, outstanding customer base all suggest continued success. Combine that with its large traffic and invaluable high search engine rankings across the broad range of Google, Yahoo and MSN/Bing and it seems destined for further growth. A few ideas for future growth include: Build a Brand, Build up the Ebay store, Leverage Facebook and Twitter and add new products and new categories that would be synergistic with the current mix.