Sports Uniforms and Gear Ecommerce Site - Number 2 Google Ranked Since 1998!
With the global sports gear business for this site’s niche worth about $2.5 Billion in 2002 and having increased to an estimated $10.9 Billion in 2008, this industry has been experiencing huge growth. This site, the top sport specific gear shop in its area, brings customers the latest styles of uniforms and gear, offering high quality, low prices and ranging in all sizes. They offer everything from jerseys to custom jerseys to shorts, socks and gear.
With 13 years’ experience, the site is well established in this industry. The longevity of its online presence and authority in this field along with its valuable premium generic domain name, allows the site to be listed on Page 1 in Google for many high traffic keywords without any advertising. 100% of sales are from organic search engine traffic! In particular, there are 1.8 Million results on Google for the site’s Top keyword….That’s 1.8 Million competing for this crucial keyword term and this website holds the #2 POSITION with no advertising!
The website provides relatively passive income for the owner as he spends only about 10 hours per week placing orders, packaging & shipping items and handling customer service. There has been no real marketing strategy in place and thus no advertising costs. The site benefits greatly from its main keyword domain name which along with its longevity keep it in top rankings on the search engines with no effort. With simply more focus in this area from a new owner, the website can be readily taken to the next level of growth.
With all inventory purchased on an as ordered basis, there is currently no in-stock inventory to manage. The business is operated from the owner’s home making the website easily relocateble and effectively operated from any location with internet access.
This is a rare opportunity for a buyer to acquire an ultra premium generic domain name with well established online business that represents a multi billion dollar a year industry and has huge growth potential! With its healthy profits and a hugely valuable domain name, this website is a bargain!
Building upon its foundation of being well established in this growing industry, top keyword positioning and premium generic domain name, there is plenty of room to expand this internet business further. Perhaps the greatest opportunity for growth would be to expand the product line with items synergistic to the current mix. With a small number of SKU’s currently offered, increasing the products offered online would increase sales almost instantly. Other ideas for future growth include: Create a customer loyalty and rewards program and increase the frequency of the newsletter to consistently promote products.
While there are competitors in this industry, its main keywords domain name gives the site a large advantage. This combined with its longevity, easy to navigate website, instant customization viewing tool and excellent customer service has made this online store the clear choice among shoppers.