The company owns the formulations to five different vitamin and supplement products. These exclusive products are sold wholesale to its retail partners several of which are large, high profile retailers in the industry. They also sell these products to retail customers via the ecommerce website. In addition to a full functioning e-commerce site with shopping cart, the website is clean looking, easy to navigate and contains all unique content. The automated aspects of the website functions include online orders with processed payment and shipping confirmation emails to customers. Packing slips are printed out and the boxes are manually scanned for shipment. The current level of inventory is about $5,300. With supplement products being small in size, inventory can easily be stocked and processed through a home office in any location with internet access. The website can be operated by one owner spending a few hours each week processing web and phone orders, shipping the product and handling customer service. The current website traffic comes 100% from organic rankings. The company has not focused much on SEO efforts this year. A new owner could greatly increase revenue by working to increase the site’s Google rankings. This is an excellent opportunity for a buyer to acquire an established supplement ecommerce website with its own formulations, very high profit margins, key retailer relationships and continued substantial growth potential through new marketing efforts!
Building upon its established foundation, there is plenty of room to expand this internet business further. Some ideas for future growth include: Expand the product lines. With relationships with many retail partners already in place, adding additional products could greatly increase revenue as most will stock their entire line. Establish an affiliate program . There are thousands of online marketers who promote supplements. Provide a regular newsletter or emailer to consistently promote products.
This business has the competitive advantage in this industry by owning its own formulations allowing the site to offer a unique product that no one else has, whereas most supplements are simply private label with many using the same formulation. Due to its high margins, it can offer very competitive pricing and promotions.