Within the billion dollar pet industry, the trend of folks treating their pets like their children continues. More and more people are looking for organic foods, homeopathic items and luxury accessories for their pets. This trend of increased pet spending continues today with pet spending in the U.S. estimated to reach $50.8 Billion Dollars in 2011. After several years online, this website is well established in this industry offering high quality pet products. The site has consistently held the number one ranking in Google for the top industry keyword for several years, making it a leading online destination to purchase its niche of pet products.
While the website is operated from the main company’s office, it can be operated from home if the new owner changes to a dropship model or utilizes a fulfillment center. The company has a supplier and list of vendors who will dropship the products, so the new owner could make the decision not to stock anything. The site is easily relocateable and can be operated from any location with internet access. The website can be operated by one owner spending a few hours each week processing web and phone orders, shipping the product and handling customer service.
This is an excellent opportunity for a buyer to acquire an established ecommerce website in a growing industry with top organic search rankings, key vendor relationships and continued substantial growth potential through new marketing efforts!
The current level of inventory is about $42,000.
Building upon its established foundation, there is plenty of room to expand this internet business further. Some ideas for future growth include: expand the product lines with additional items synergistic to the current mix, establish an affiliate program in particular with non-profit shelter and care pet organizations and provide a regular newsletter or emailer to consistently promote products.
This website has the competitive advantage in this industry by consistently having a solid Google ranking and offering unique styles and competitive pricing by importing products.