Celebrating the first years of life, the main website provides a wide range of infant toys with the highest quality and best in creative design. Teaming up with Amazon.com allows the website to take advantage of Amazon’s huge internet presence which drives sales for this site. All orders are fulfilled through Amazon where they handle everything from order processing to fulfillment and customer service. By focusing on the right product mix and maintaining competitive pricing, this business will always be a viable toy provider in this niche. Being successful in selling on Amazon is something that cannot simply be replicated. Amazon takes much into account when positioning their merchants on their site. This site’s Gold Merchant Account, Longevity, 99+% Lifetime Positive Feedback, Performance Scorecard, Fulfillment History and Overall Track Record allows this website to have premium placement on Amazon and within their search results. This website is a well established Amazon seller with proven sales growth and a simple & attractive website design requiring no handling or stocking of inventory.
The additional established website included in this sale is also in the children’s toy industry. This site offers new and innovative educational toys and learning products to help stimulate a child's creativity and critical thinking. With the SEO work done to date, the website has achieved excellent search engine rankings placing on Page 1 for many of its main industry keywords and attracting nearly 200,000 unique visitors in the Trailing 12 months! This site is established in the proven toy & game market with excellent natural SEO, a solid web platform with updated website & backend integration, an affiliate program & vertical integration and a trademarked name recognized in the industry. This website provides an additional developed channel beyond the main site’s established Amazon sales.
The attributes of both websites make this an exceptional opportunity for a buyer to acquire!
Building upon their established foundations, there is great potential to continue to expand these internet businesses. Increasing the product lines in terms of the number of products available and expanding into new product categories would increase sales instantly for both sites. There are many other ideas for future growth outlined in the company prospectuses.
While the toy segment is competitive, specializing in high profile baby toys and plush, utilizing Amazon’s proven traffic and fulfillment, using the product sourcing and pricing software to offer competitive pricing and often being the first to market with new products allows the main website of this listing to be extremely competitive and successful. For the additional website included in the sale, its higher SEO placement, competitive pricing, better selection of puzzles & games and user friendly site give it its competitive advantage in the industry.