There are about 90 million Catholics in North America and nearly a billion Catholics worldwide. While not all are currently practicing, most Catholics in the U.S. participate in Weddings, Baptisms and First Communions for their children or for children of friends & family members. Gifts are customary for all of these Sacraments. This website has positioned itself as a leading online Catholic store. The site features thousands of products and specializes in high-end religious goods including gifts, jewelry, art, statuary and rosaries. It also offers a large variety of religious books, DVD’s, apparel, crosses and crucifixes. This business has the benefit of two holiday seasons: one occurs in the 4th quarter for Christmas and the other in Spring which is the Confirmation & Communion season as well as the Easter celebration.
With 97% of products dropshipped and only 3% stocked as inventory, the business currently has an inventory level of approx. $500. It is operated by the owner who spends up to 20 hours per week handling the marketing aspects of the company and overseeing operations. One part-time employee spends about 15-20 hours per week handling customer service, product updates, email production, graphics management and fulfillment. Another part-time intern spends up to 2 hours per week on bookkeeping tasks. The current owners have made a concerted effort to streamline the business so it can be operated from home with 1 part-time person. By changing to a mostly dropship model and reducing costs, the business runs very efficiently. Sales have been growing steadily with sales up considerably since December through February from the same months just a year ago.
The number of Catholics is a staggering number and thus a huge market. With no real larger player in this industry, the industry is prime for a website to reign and this website perfectly positioned to lead the way with the right marketing efforts. This is an excellent opportunity for a buyer to acquire a well established, high quality, industry leader dropship ecommerce site with lots of growth potential!
Building upon its established foundation, this site has great potential and can be taken into the next level of growth with new and increased marketing strategies. Some ideas for future growth include: add new products that would be synergistic to the current mix, create customer loyalty or rewards programs, provide an online newsletter with promotions and develop relationships with other blog groups, philanthropic organizations and local churches.
Being one of the oldest catholic websites on the internet, its longstanding vendor relationships, its high profit margins especially for a dropship site and being the leader in fine Catholic jewelry & gifts gives this business the competitive edge in the niche.