Bicycle Accessory and Storage Ecommerce Website
Asking Price: 1,125,000
The U.S. Bicycle industry has been growing steadily over the past ten years and is currently over a $6 billion industry. While the bicycle industry is seasonal that can be impacted by unusual weather, national trends related to the green movement, environmental sustainability, the need to address health problems related to inactivity and higher gas prices bode well for the future of human-powered transportation! This easy to operate internet business has over 300 base products & accessories for sale and is one of the premiere sites on the web in the bicycle parts industry! The products are generally covered by MAP pricing, to prevent online pricing wars and protect against margin erosion. The owner operates the website from a 1450 sq. ft Warehouse with one employee handling customer service, product re-order, processing orders, updating the site with new product, writes the newsletter, and maintains social marketing. The owner developed a unique Universal Fit Guide, a technology enabled tool that integrates the product fit guides for multiple leading manufacturers into a single tool. By simply maintaining this internet business, a new owner will receive the current profit level which requires very little effort. This website is well established with growing profits, sizeable traffic and lots of growth potential making this an exceptional opportunity for a buyer to acquire!
Current Inventory Value Approximately - $120,000.
|Industry||Recreation and Sports|
|Location||USA, Illinois (Lake)|
|Home Based Business||Yes|
|Seller Finanacing Available||No|
Building upon its established foundation, there is huge potential to expand this internet business further. Some ideas for future growth include: Implement email marketing-cross sell across the three websites using knowledge gained about customers in each different site to effectively target products and offers, continue to produce original content and acquire blogs and links to said content, and refine the PPC strategy.
While its competitors are limited by specializing one product type, this website offers all product types for its industry, as well as creating custom kits. Being one of the industry's first and having significant long-term relationships with the leading manufacturers in the cycling and storage industry, this site can leverage this experience to offer the widest selection, lowest prices and earliest access to new products and closeout deals.