This website is the leading online retailer of exceptional rustic décor, lodge style furnishings, wildlife art and western style home accessories. With access to thousands of products, countless product customizations and well over one hundred top manufacturers to choose from, customers can completely furnish, illuminate, decorate and accessorize a single room to an entire lodge while shopping from the comfort of home. Customers include homeowners, lodges, resorts and hospitality management. Inventory is 100% dropship. With no physical inventory to manage, this website business is run from a home based office. The site is easily relocateable and can be operated from any location with internet access. The owner spends an average of 5 hours per week handling business operations including accounting, reporting and analysis. One part time employee spends about 10 hours per week handling customer service, taking orders via phone and web, processing orders and confirming shipments. Included in this sale is an additional website that was newly launched toward the end of 2010 and focuses on the hunting and fishing segment of this niche, as well as several Domain Names associated with this Industry. This business has a fabulous website design, numerous features, an already large product offering with many more items ready to be added, extensive content, impressive amount of organic traffic and excellent keyword positioning making this an exceptional opportunity for a buyer to acquire!
Building upon its established foundation, there is great potential to continue to expand this internet business. Some specific ideas to further grow the website include implementation of an Advanced Search feature on the site, expand product lines overall and include more outdoor furnishings in particular, take better advantage of social linking venues and have a strong pay per click program.
This business has the competitive advantage in this industry by having very well written content that is unique, which will always bring in Google organic traffic.