A new trend has changed the traditional resume/interview recruitment process. More and more businesses are using personality assessment tests as tools to sort through candidates. According to the Wall Street Journal, over 80% of midsize and large companies use personality and ability assessments for entry and midlevel positions. The benefits of finding the right fit for the job can be critical to reducing turnover costs required to recruit and train each professional (typically estimated at one year’s salary).
The site offers a range of online personality and career tests. In addition to the Myers-Briggs Career and Interpretive Report options, the range of online assessment and personality testing packages includes reports and testing in several foreign languages as well. Also offered are testing for mid-career professionals making a job switch, career college profile reports and much more! Its customers range from individuals and groups to small businesses and major corporations.
With no physical inventory to manage, this website business is run from a home based office. The site is easily relocateable and can be operated from any location with internet access. At any point in time, the value of the digital inventory paid for upfront is about $200. The website is successfully operated by one owner working part-time about 18 hours per week on the phone with clients and about 10 hours per week handling administrative duties.
This is an outstanding business opportunity for any buyer looking to acquire a home based, profitable, efficiently run ecommerce business in a unique niche market with lots of growth potential!
In this growing industry, there is great potential to expand this internet business. Some strategies for future business growth include: increasing PCC spending, hiring an SEO company to do more SEO work and setting up an affiliate marketing system.
This business has a competitive advantage in the industry by offering the MBTI in many different languages and including the instructions in the foreign languages as well. No other sites have done this. It also has a system of access codes that users can purchase permitting groups to purchase bundles of codes for their participants.