For Sale:

Specialty Toy Niche Internet Business

Asking Price: $595,000

This business opportunity includes two Amazon U.S. Stores, one Amazon Canada store and one established website; all focused in the online specialty toy retail business.  Since competition is lower compared to more saturated mass-market industries, the specialty toy industry is a great place for Amazon sellers.  This business has experienced rapid growth, along with as a whole.  Its main Amazon store has a Feedback Rating of 4.9 Stars with 968 ratings in the last 12 months and a lifetime rating of 99% Positive Feedback! 

Operations are streamlined and efficient with orders, credit card processing, customer service and returns presently processed by Amazon FBA.  The owners run the online business from a home based office, working approx. 8-12 hours/week each.  There is an 800 sq. ft. warehouse operated by one full-time and one part-time employee receiving inventory and handling shipments to Amazon fulfillment.  The current inventory value on hand is about $180,000 and is generally higher during the holiday season.  The business can be operated from any location with internet access making it easy to relocate. 

This is a remarkable opportunity for a new owner to walk into a turnkey operation, enjoy the tremendous growth that has been built up since inception, and capitalize on the established relationships already in place with key vendors and  Approaching the 4th Qtr, timing of this acquisition couldn't be better for a new owner to reap the rewards of this industries' busiest season and to recoup a huge percentage of this investment in just two months!

Financial Overview
Gross Revenue $1,460,725
Cash Flow $140,408
Archive Date 03-22-2015
Status Archived
Year Established 2012
Employees 1FT, 1PT
Inventory 3
Other Information
Category Ecommerce
Industry Toys and Hobbies
Location USA, Utah (Utah)
Home Based Business No
Seller Finanacing Available Yes
Income Sources Products/Services

Building on its tremendous growth since inception, there is great potential to expand this business further.  Some strategies for future business growth include: expanding into global Amazon marketplaces, selling on additional platforms and continuing to find and add new product lines.  The current owners have already started expansion into the Canadian market by establishing an Amazon Canada store which is included in the sale.  The Amazon Canada store has been in operation for less than a month, meaning all of the set-up work is complete leaving a new owner all of the growth potential!   



This business has a competitive advantage in the industry through its excellent vendor relationships that are long established.  In addition, the company has had great success in identifying new trends to capture sales and stay ahead in this industry through its proprietary software which allows the current owners to quickly analyze and find new products.  The use of Amazon FBA services also offers Amazon Prime members discounted shipping rates which is also an important competitive factor.


Interested? Let's get in touch!