For Sale:
Outdoor Living Products Family of Websites
Asking Price: $1,300,000
Description
This company was created to give homeowners and contractors an alternative to big box home improvement stores and expensive boutiques by providing high quality outdoor living products at factory direct prices. The company offers products under its own brand name through white label agreements with manufacturers. Some products have specific specifications unique to its brand and as such are proprietary to the company. Having been well established in the industry, its brand is well known, recognized and maintains a reputation of high quality, unique designs.
The listing of 12 websites includes the main parent site with a family of individual niche product websites. Each ecommerce site focuses on its niche of the outdoor living product industry offering the company’s brand of its product lines. Under its current business model of 65% dropship and 35% stocked inventory, this business has a current inventory value for products on hand of about $150k, requires about 100 sq. ft. of office space with about 1,500 sq. ft. of warehouse space for operations and can easily be relocated.
The business is successfully operated by three full-time employees that handle the day to day operations such as sales, purchasing, warehouse, customer service and one part-time person handling clerical accounting. The owner is not involved in the day to day activities but oversees the financials on a monthly basis and meets with the team quarterly to review and set strategic direction.
To date this year, sales have already increased an average of 29% over the same period last year! The company is well on its way to surpassing original forecasted sales and has updated its Pro Forma targeting over $2.1M in Sales! This website business has proven sales, successful strategies in place driving current profitability, upcoming new products and other great opportunities for future growth along with its white labeled proprietary brand products, clean up-to-date web design and excellent customer service with a team in place that could continue on with a new owner. With its current & forecasted sales growth, a new owner can take advantage of this incredible opportunity taking this internet business to its next level of growth!
Financial Overview
| Gross Revenue | $2,136,337 |
|---|---|
| Cash Flow | $315,584 |
| Archive Date | 10-31-2015 |
| Status | Archived |
| Year Established | 1996 |
| Employees | 4 |
| Inventory | 3 |
Other Information
| Category | Ecommerce drop-ship |
|---|---|
| Industry | Home and Garden Decor |
| Location | USA, Michigan (Genesee) |
| Home Based Business | No |
| Seller Finanacing Available | Yes |
| Income Sources | Products/Services |
Growth
Building upon its established foundation and growth strategies already in place, there is huge potential to further expand this internet business. Some strategies to continue business growth and profitability include: establishing further relationships with key vendors, developing relationships with home contractors and establishing an Ebay store as another channel for sales.
Competition
This business has a competitive advantage over others in this industry by offering high quality products, easy to navigate sites with up-to-date design and by providing outstanding customer service.