For Sale:

Fast Growing eCommerce Website in Gift Basket Niche

Asking Price: $6,000,000
Description

Since the dawn of time, people have been giving gifts to one another as a form of expressing one’s love, respect, affection, and commitment, as well as a tradition and a cultural practice.  In many cultures, these gifts were traditionally packaged in some way.  One of the most popular being baskets filled with fruits, nuts, wild game and other foodstuffs, flowers and material tokens.  Today, gift baskets are equally practical and infinitely more creative.  The industry has had an amazing growth over the last 20 years and is now worth around 3.3 billion dollars annually in the US.

This business is a well-established, e-commerce venture in the gift giving niche with an impressive growth history and streamlined operations.  The site was started in 2012 operating out of a leased commercial space that houses it manufacturing, warehouse and sale & support operations.  Day to day operations are handled by 6 employees, with the current owner overseeing the company’s overall operations from out of state.  The business is ideally set up to run smoothly from a remote location.  The 3 primary sales channels are: B2C retail site; an Amazon store; and a wholesale site selling raw product.
 
Current Inventory levels are at around $1,650,000 with Fixtures Furniture and Equipment (FF&E) valued at about $250,000.  In addition to the website and business assets, this business is being sold with a portfolio of high quality domain names, many of which are strong category defining names.  This is an excellent acquisition opportunity for buyers looking to be a part of this growing, profitable niche or those looking to extend their existing e-commerce presence in the multi-billion dollar gift basket giving market.
 
*For confidentiality purposes, limited financials are presented.  Further details are available for fully qualified buyers.
 

Financial Overview
Archive Date01-16-2016
StatusArchived
Year Established2012
Employees6
Inventory3
Other Information
CategoryEcommerce
IndustryGifts
LocationUSA, New Jersey (Bergen)
Home Based BusinessNo
Seller Finanacing AvailableNo
Income SourcesProducts/Services
Growth

Building upon its well established foundation and current growth trends, there is great potential to continue to expand this internet business.  It is well positioned for going public or franchising, dominating a key segment of this niche industry.

Competition

While there are other e-commerce businesses in the gift giving niche, this company differentiates itself in that each of the company’s products are exclusive items, manufactured onsite, branded with the company’s name and shipped directly to the end user. This gives the company product lines a uniqueness in the market and the freedom to expand.

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