Since the dawn of time, people have been giving gifts to one another as a form of expressing one’s love, respect, affection, and commitment, as well as a tradition and a cultural practice. In many cultures, these gifts were traditionally packaged in some way. One of the most popular being baskets filled with fruits, nuts, wild game and other foodstuffs, flowers and material tokens. Today, gift baskets are equally practical and infinitely more creative. The industry has had an amazing growth over the last 20 years and is now worth around 3.3 billion dollars annually in the US.
Building upon its well established foundation and current growth trends, there is great potential to continue to expand this internet business. It is well positioned for going public or franchising, dominating a key segment of this niche industry.
While there are other e-commerce businesses in the gift giving niche, this company differentiates itself in that each of the company’s products are exclusive items, manufactured onsite, branded with the company’s name and shipped directly to the end user. This gives the company product lines a uniqueness in the market and the freedom to expand.