A new trend has changed the traditional resume/interview recruitment process. More and more businesses are using personality assessment tests as tools to sort through candidates. According to the Wall Street Journal, over 80% of midsize and large companies use personality and ability assessments for entry and midlevel positions. The benefits of finding the right fit for the job can be critical to reducing turnover costs required to recruit and train each professional (typically estimated at one year’s salary).
In this growing industry, there is great potential to expand this internet business. Some strategies for future business growth include: offer additional reports from other publishers, increase PCC spending and expand efforts in Social Media marketing.
This business has a competitive advantage in the industry by offering the MBTI in many different languages and including the instructions in the foreign languages as well. No other sites have done this. It also has a system of access codes that users can purchase permitting groups to purchase bundles of codes for their participants.