Expired

Online Personality and Career Testing Website

November 8, 2015 Listing 13337 Ecommerce Internet

Asking Price 250,000

Description

Business Overview

A new trend has changed the traditional resume/interview recruitment process. More and more businesses are using personality assessment tests as tools to sort through candidates. According to the Wall Street Journal, over 80% of midsize and large companies use personality and ability assessments for entry and midlevel positions. The benefits of finding the right fit for the job can be critical to reducing turnover costs required to recruit and train each professional (typically estimated at one year’s salary).

The site offers a range of online personality and career tests. In addition to the Myers-Briggs Career and Interpretive Report options, the range of online assessment and personality testing packages includes reports and testing in several foreign languages as well. Also offered are testing for mid-career professionals making a job switch, career college profile reports and much more! Its customers range from individuals and groups to small businesses and major corporations.

With no physical inventory to manage, this website business is run from a home based office, is easily relocateable and can be operated from any location with internet access. The website is successfully operated by one owner working part-time about 24 hours per week on the phone with clients and about 10 hours per week handling administrative duties. As current revenues and profits are generated with minimal marketing, there is a great opportunity for a new owner to readily grow the business by increasing marketing efforts.

The owner must be considered educationally eligible by the primary test supplier by holding a master’s or doctoral degree in psychology or a related field and/or by holding a specific state license or national or state certification the specifics of which are referenced in the prospectus. This is an outstanding business opportunity for an eligible buyer looking to acquire a home based, profitable, efficiently run ecommerce business in a unique niche market with lots of growth potential!

Growth Opportunities

In this growing industry, there is great potential to expand this internet business. Some strategies for future business growth include: offer additional reports from other publishers, increase PCC spending and expand efforts in Social Media marketing.

Competition & Market

This business has a competitive advantage in the industry by offering the MBTI in many different languages and including the instructions in the foreign languages as well. No other sites have done this. It also has a system of access codes that users can purchase permitting groups to purchase bundles of codes for their participants.

Financial Overview

Gross Revenue	238,894
Cash Flow	152,630
Archive Date	02-07-2016
Status	Archived
Year Established	2001
Employees	0
Inventory	2

Other Information

Category	Ecommerce
Industry	Internet
Location	USA, California (San Diego)
Home-Based Business	Yes
Seller Financing Available	Yes
Income Sources	Products/Services